Energizing the iconic Need for Speed brand.

The Need for Speed (NFS) game franchise is famous for its fast cars, customization, and open-world gameplay. Standout graphics of street racing action engage players as they customize their cars throughout the game for more grip or drift. Having sold over 150 million copies, it's one of the most successful race franchises ever made. But with so many different versions of NFS going to market there was a need to ensure each title had a visual DNA and storytelling that felt connected to the collection. Cinco’s been behind the design of the brand identity, key art systems, and game packaging of over 7 generations of NFS titles. Over the past decade, we’ve perfected the art of making NFS feel fast and exciting, capturing the tight gameplay and intense car chases that define the brand. The result is a system of timeless visuals that feel as fresh today as when they were first unboxed.