Nike
Nike Air Max is blowing up.
For a generation, Nike Air Max has set the standard in visible cushioning, with nearly every release since ‘87 becoming an instant classic. But beyond its continual performance evolution, it's also a platform for endless creativity and personal expression with one custom collection after another. Nike’s Gumball Pack brought some extra pop to the Nike Air Max 270 React and Nike Air Max Plus to give the kids something fresh to chew on for National Bubble Gum Day. Our challenge was to develop a signature campaign to launch their latest capsule with mobile-first content that would cut through crowded feeds and stick in kids' minds. We partnered with our good friends at NotReal to develop a lush bubblegum playground that brought the concept to life and wrapped it into a visual language and content kit that easily scaled across both digital and retail. Kid’s loved it. We smiled the whole way through. And, of course, the whole pack was gone in no time.
Campaign Concept
Omni-Channel Strategy
Art Direction & Design
Content Creation
Systems & Toolkits
Retail Systems
With cushioning hero and product the rockstar, we had a blast creating a material palette to play with. A full suite of custom assets kept the campaign fresh for retailers at every touch.
With cushioning hero and product the rockstar, we had a blast creating a material palette to play with. A full suite of custom assets kept the campaign fresh for retailers at every touch.
With cushioning hero and product the rockstar, we had a blast creating a material palette to play with. A full suite of custom assets kept the campaign fresh for retailers at every touch.
With cushioning hero and product the rockstar, we had a blast creating a material palette to play with. A full suite of custom assets kept the campaign fresh for retailers at every touch.
With cushioning hero and product the rockstar, we had a blast creating a material palette to play with. A full suite of custom assets kept the campaign fresh for retailers at every touch.
With cushioning hero and product the rockstar, we had a blast creating a material palette to play with. A full suite of custom assets kept the campaign fresh for retailers at every touch.
With cushioning hero and product the rockstar, we had a blast creating a material palette to play with. A full suite of custom assets kept the campaign fresh for retailers at every touch.
With cushioning hero and product the rockstar, we had a blast creating a material palette to play with. A full suite of custom assets kept the campaign fresh for retailers at every touch.
With cushioning hero and product the rockstar, we had a blast creating a material palette to play with. A full suite of custom assets kept the campaign fresh for retailers at every touch.
With cushioning hero and product the rockstar, we had a blast creating a material palette to play with. A full suite of custom assets kept the campaign fresh for retailers at every touch.
With cushioning hero and product the rockstar, we had a blast creating a material palette to play with. A full suite of custom assets kept the campaign fresh for retailers at every touch.
With cushioning hero and product the rockstar, we had a blast creating a material palette to play with. A full suite of custom assets kept the campaign fresh for retailers at every touch.
With cushioning hero and product the rockstar, we had a blast creating a material palette to play with. A full suite of custom assets kept the campaign fresh for retailers at every touch.
With cushioning hero and product the rockstar, we had a blast creating a material palette to play with. A full suite of custom assets kept the campaign fresh for retailers at every touch.
