Electronic Arts
Ready. Set. Boom!
We partnered with EA to create a brand identity to better reflect the fun of Rocket Arena and its characters, moving beyond the previous Fortnite-like style and approach. The result was an expression that resonated with late-teen shooter fans who love achievement-driven games. The brand system and visuals we developed put the characters front and center, capturing the game’s playful, high-energy action. With bold graphics, typography, and colors, this system offers endless room for expansion and delivers a premium, versatile look across all touchpoints.
Visual Language
Signature Assets
Content Creation
Systems & Toolkits
Fun, cartoony explosion shapes reinforced the game's theme and became the foundation of the graphic system. We used these shapes as character backdrops and graphic overlays in everything from key art to UX buttons and logos.
Fun, cartoony explosion shapes reinforced the game's theme and became the foundation of the graphic system. We used these shapes as character backdrops and graphic overlays in everything from key art to UX buttons and logos.
Fun, cartoony explosion shapes reinforced the game's theme and became the foundation of the graphic system. We used these shapes as character backdrops and graphic overlays in everything from key art to UX buttons and logos.
Fun, cartoony explosion shapes reinforced the game's theme and became the foundation of the graphic system. We used these shapes as character backdrops and graphic overlays in everything from key art to UX buttons and logos.
Fun, cartoony explosion shapes reinforced the game's theme and became the foundation of the graphic system. We used these shapes as character backdrops and graphic overlays in everything from key art to UX buttons and logos.
Fun, cartoony explosion shapes reinforced the game's theme and became the foundation of the graphic system. We used these shapes as character backdrops and graphic overlays in everything from key art to UX buttons and logos.
Fun, cartoony explosion shapes reinforced the game's theme and became the foundation of the graphic system. We used these shapes as character backdrops and graphic overlays in everything from key art to UX buttons and logos.
Fun, cartoony explosion shapes reinforced the game's theme and became the foundation of the graphic system. We used these shapes as character backdrops and graphic overlays in everything from key art to UX buttons and logos.
Fun, cartoony explosion shapes reinforced the game's theme and became the foundation of the graphic system. We used these shapes as character backdrops and graphic overlays in everything from key art to UX buttons and logos.
Fun, cartoony explosion shapes reinforced the game's theme and became the foundation of the graphic system. We used these shapes as character backdrops and graphic overlays in everything from key art to UX buttons and logos.
Fun, cartoony explosion shapes reinforced the game's theme and became the foundation of the graphic system. We used these shapes as character backdrops and graphic overlays in everything from key art to UX buttons and logos.
Fun, cartoony explosion shapes reinforced the game's theme and became the foundation of the graphic system. We used these shapes as character backdrops and graphic overlays in everything from key art to UX buttons and logos.
Fun, cartoony explosion shapes reinforced the game's theme and became the foundation of the graphic system. We used these shapes as character backdrops and graphic overlays in everything from key art to UX buttons and logos.
Fun, cartoony explosion shapes reinforced the game's theme and became the foundation of the graphic system. We used these shapes as character backdrops and graphic overlays in everything from key art to UX buttons and logos.
Explosive heroes, each with a unique personality and backstory, level up with signature abilities and bigger, better rockets.
Explosive heroes, each with a unique personality and backstory, level up with signature abilities and bigger, better rockets.
Explosive heroes, each with a unique personality and backstory, level up with signature abilities and bigger, better rockets.
Explosive heroes, each with a unique personality and backstory, level up with signature abilities and bigger, better rockets.
Explosive heroes, each with a unique personality and backstory, level up with signature abilities and bigger, better rockets.
Explosive heroes, each with a unique personality and backstory, level up with signature abilities and bigger, better rockets.
Explosive heroes, each with a unique personality and backstory, level up with signature abilities and bigger, better rockets.
Explosive heroes, each with a unique personality and backstory, level up with signature abilities and bigger, better rockets.
Explosive heroes, each with a unique personality and backstory, level up with signature abilities and bigger, better rockets.
Explosive heroes, each with a unique personality and backstory, level up with signature abilities and bigger, better rockets.
Explosive heroes, each with a unique personality and backstory, level up with signature abilities and bigger, better rockets.
Explosive heroes, each with a unique personality and backstory, level up with signature abilities and bigger, better rockets.
Explosive heroes, each with a unique personality and backstory, level up with signature abilities and bigger, better rockets.
Explosive heroes, each with a unique personality and backstory, level up with signature abilities and bigger, better rockets.
We created the visual language to be easily adaptable for a live service model, helping marketers keep up with the game's constant updates. Each new character and experience was launched with seasonal toolkits of fresh content to support the brand's evolution.
We created the visual language to be easily adaptable for a live service model, helping marketers keep up with the game's constant updates. Each new character and experience was launched with seasonal toolkits of fresh content to support the brand's evolution.
We created the visual language to be easily adaptable for a live service model, helping marketers keep up with the game's constant updates. Each new character and experience was launched with seasonal toolkits of fresh content to support the brand's evolution.
We created the visual language to be easily adaptable for a live service model, helping marketers keep up with the game's constant updates. Each new character and experience was launched with seasonal toolkits of fresh content to support the brand's evolution.
We created the visual language to be easily adaptable for a live service model, helping marketers keep up with the game's constant updates. Each new character and experience was launched with seasonal toolkits of fresh content to support the brand's evolution.
We created the visual language to be easily adaptable for a live service model, helping marketers keep up with the game's constant updates. Each new character and experience was launched with seasonal toolkits of fresh content to support the brand's evolution.
We created the visual language to be easily adaptable for a live service model, helping marketers keep up with the game's constant updates. Each new character and experience was launched with seasonal toolkits of fresh content to support the brand's evolution.
We created the visual language to be easily adaptable for a live service model, helping marketers keep up with the game's constant updates. Each new character and experience was launched with seasonal toolkits of fresh content to support the brand's evolution.
We created the visual language to be easily adaptable for a live service model, helping marketers keep up with the game's constant updates. Each new character and experience was launched with seasonal toolkits of fresh content to support the brand's evolution.
We created the visual language to be easily adaptable for a live service model, helping marketers keep up with the game's constant updates. Each new character and experience was launched with seasonal toolkits of fresh content to support the brand's evolution.
We created the visual language to be easily adaptable for a live service model, helping marketers keep up with the game's constant updates. Each new character and experience was launched with seasonal toolkits of fresh content to support the brand's evolution.
We created the visual language to be easily adaptable for a live service model, helping marketers keep up with the game's constant updates. Each new character and experience was launched with seasonal toolkits of fresh content to support the brand's evolution.
We created the visual language to be easily adaptable for a live service model, helping marketers keep up with the game's constant updates. Each new character and experience was launched with seasonal toolkits of fresh content to support the brand's evolution.
We created the visual language to be easily adaptable for a live service model, helping marketers keep up with the game's constant updates. Each new character and experience was launched with seasonal toolkits of fresh content to support the brand's evolution.
Our ongoing design support helped EA maximize the live services model by creating distinct event-themed logos, key art, and activations.
Our ongoing design support helped EA maximize the live services model by creating distinct event-themed logos, key art, and activations.
Our ongoing design support helped EA maximize the live services model by creating distinct event-themed logos, key art, and activations.
Our ongoing design support helped EA maximize the live services model by creating distinct event-themed logos, key art, and activations.
Our ongoing design support helped EA maximize the live services model by creating distinct event-themed logos, key art, and activations.
Our ongoing design support helped EA maximize the live services model by creating distinct event-themed logos, key art, and activations.
Our ongoing design support helped EA maximize the live services model by creating distinct event-themed logos, key art, and activations.
Our ongoing design support helped EA maximize the live services model by creating distinct event-themed logos, key art, and activations.
Our ongoing design support helped EA maximize the live services model by creating distinct event-themed logos, key art, and activations.
Our ongoing design support helped EA maximize the live services model by creating distinct event-themed logos, key art, and activations.
Our ongoing design support helped EA maximize the live services model by creating distinct event-themed logos, key art, and activations.
Our ongoing design support helped EA maximize the live services model by creating distinct event-themed logos, key art, and activations.
Our ongoing design support helped EA maximize the live services model by creating distinct event-themed logos, key art, and activations.
Our ongoing design support helped EA maximize the live services model by creating distinct event-themed logos, key art, and activations.
