Xbox
Fun at first sight.
Most people first associate the Xbox sphere with a game console. We set out to change that perception. Due to innovations in cloud computing, the Xbox brand no longer revolves solely around a hardware platform. Xbox is about greater access to expansive worlds and a thriving gaming community. It’s boundless fun for all, anytime, on any device. Our collaboration helps herald this new era of Xbox fun for the age of cloud. We revamped the Xbox symbol, enhancing its power and versatility to adapt for major game releases, initiatives, and global campaigns. This transformation goes beyond looks—it's a strategic step, granting the brand unparalleled flexibility. Perhaps most crucially, it enhances the elements players desire most—compelling narratives, well-defined characters, and impactful moments. This integration intricately connects Xbox to an expansive realm of experiences, consistently capturing the brand's most thrilling moments.
Signature Assets
Art Direction & Design
Systems & Toolkits
The textures, patterns, and light effects within the game were infused as visual cues into the Xbox symbol.
The textures, patterns, and light effects within the game were infused as visual cues into the Xbox symbol.
The textures, patterns, and light effects within the game were infused as visual cues into the Xbox symbol.
The textures, patterns, and light effects within the game were infused as visual cues into the Xbox symbol.
The textures, patterns, and light effects within the game were infused as visual cues into the Xbox symbol.
The textures, patterns, and light effects within the game were infused as visual cues into the Xbox symbol.
The textures, patterns, and light effects within the game were infused as visual cues into the Xbox symbol.
The textures, patterns, and light effects within the game were infused as visual cues into the Xbox symbol.
The textures, patterns, and light effects within the game were infused as visual cues into the Xbox symbol.
The textures, patterns, and light effects within the game were infused as visual cues into the Xbox symbol.
The textures, patterns, and light effects within the game were infused as visual cues into the Xbox symbol.
The textures, patterns, and light effects within the game were infused as visual cues into the Xbox symbol.
The textures, patterns, and light effects within the game were infused as visual cues into the Xbox symbol.
The textures, patterns, and light effects within the game were infused as visual cues into the Xbox symbol.
The approach gives marketers the ability elevate every new release as a high-energy campaign moment.
The approach gives marketers the ability elevate every new release as a high-energy campaign moment.
The approach gives marketers the ability elevate every new release as a high-energy campaign moment.
The approach gives marketers the ability elevate every new release as a high-energy campaign moment.
The approach gives marketers the ability elevate every new release as a high-energy campaign moment.
The approach gives marketers the ability elevate every new release as a high-energy campaign moment.
The approach gives marketers the ability elevate every new release as a high-energy campaign moment.
The approach gives marketers the ability elevate every new release as a high-energy campaign moment.
The approach gives marketers the ability elevate every new release as a high-energy campaign moment.
The approach gives marketers the ability elevate every new release as a high-energy campaign moment.
The approach gives marketers the ability elevate every new release as a high-energy campaign moment.
The approach gives marketers the ability elevate every new release as a high-energy campaign moment.
The approach gives marketers the ability elevate every new release as a high-energy campaign moment.
The approach gives marketers the ability elevate every new release as a high-energy campaign moment.
