Koroyd
Protecting life in motion.
Koroyd are the pioneers of a revolutionary protection technology that absorbs sudden impacts while deflecting energy away from the body. Integrated into protective gear, it provides lightweight, targeted protection tuned to where protection is needed most. With growing adoption in the cycling and snow industries, it’s sought out as the difference maker in the gear athletes rely on to stay safer as they push farther. But with even greater potential for growth in categories ranging from construction and industry to child car seats and even Formula 1 helmets, the brand needed to elevate awareness and enable its partners to amplify the benefits of an often hidden advantage. The challenge was spotlighting Koroyd technology integrated into partner products and equip marketers with effective communication tools across media, merchandising, and marketplaces. Cinco partnered to enhance their visual identity, co-branding, and category storytelling, resulting in new product branding standards, a unified campaign concept, a refreshed website, and co-marketing guidelines for partners. The new path blends technology with a human touch, emphasizing Koroyd’s innovation in its natural context.
Brand Strategy
Platform & Positioning
Visual Language
Systems & Toolkits
Web & eCommerce
Design Systems
Elegant simplicity transforms into a high-performance solution. Koroyd’s network of precision engineered tubes provides structure while isolating impact absorption where it’s most essential. Highlighting its advantage, meant unveiling what’s beneath the surface.
Elegant simplicity transforms into a high-performance solution. Koroyd’s network of precision engineered tubes provides structure while isolating impact absorption where it’s most essential. Highlighting its advantage, meant unveiling what’s beneath the surface.
Elegant simplicity transforms into a high-performance solution. Koroyd’s network of precision engineered tubes provides structure while isolating impact absorption where it’s most essential. Highlighting its advantage, meant unveiling what’s beneath the surface.
Elegant simplicity transforms into a high-performance solution. Koroyd’s network of precision engineered tubes provides structure while isolating impact absorption where it’s most essential. Highlighting its advantage, meant unveiling what’s beneath the surface.
Elegant simplicity transforms into a high-performance solution. Koroyd’s network of precision engineered tubes provides structure while isolating impact absorption where it’s most essential. Highlighting its advantage, meant unveiling what’s beneath the surface.
Elegant simplicity transforms into a high-performance solution. Koroyd’s network of precision engineered tubes provides structure while isolating impact absorption where it’s most essential. Highlighting its advantage, meant unveiling what’s beneath the surface.
Elegant simplicity transforms into a high-performance solution. Koroyd’s network of precision engineered tubes provides structure while isolating impact absorption where it’s most essential. Highlighting its advantage, meant unveiling what’s beneath the surface.
Elegant simplicity transforms into a high-performance solution. Koroyd’s network of precision engineered tubes provides structure while isolating impact absorption where it’s most essential. Highlighting its advantage, meant unveiling what’s beneath the surface.
Elegant simplicity transforms into a high-performance solution. Koroyd’s network of precision engineered tubes provides structure while isolating impact absorption where it’s most essential. Highlighting its advantage, meant unveiling what’s beneath the surface.
Elegant simplicity transforms into a high-performance solution. Koroyd’s network of precision engineered tubes provides structure while isolating impact absorption where it’s most essential. Highlighting its advantage, meant unveiling what’s beneath the surface.
Elegant simplicity transforms into a high-performance solution. Koroyd’s network of precision engineered tubes provides structure while isolating impact absorption where it’s most essential. Highlighting its advantage, meant unveiling what’s beneath the surface.
Elegant simplicity transforms into a high-performance solution. Koroyd’s network of precision engineered tubes provides structure while isolating impact absorption where it’s most essential. Highlighting its advantage, meant unveiling what’s beneath the surface.
Elegant simplicity transforms into a high-performance solution. Koroyd’s network of precision engineered tubes provides structure while isolating impact absorption where it’s most essential. Highlighting its advantage, meant unveiling what’s beneath the surface.
Koroyd needed tools to identify products enhanced with Koroyd at a glance. A flexible product branding standard telegraphs their tech is on board. Then the K-Tag was expanded as a design device to feature an inside look at how Koroyd is woven into the product design.
Koroyd needed tools to identify products enhanced with Koroyd at a glance. A flexible product branding standard telegraphs their tech is on board. Then the K-Tag was expanded as a design device to feature an inside look at how Koroyd is woven into the product design.
Koroyd needed tools to identify products enhanced with Koroyd at a glance. A flexible product branding standard telegraphs their tech is on board. Then the K-Tag was expanded as a design device to feature an inside look at how Koroyd is woven into the product design.
Koroyd needed tools to identify products enhanced with Koroyd at a glance. A flexible product branding standard telegraphs their tech is on board. Then the K-Tag was expanded as a design device to feature an inside look at how Koroyd is woven into the product design.
Koroyd needed tools to identify products enhanced with Koroyd at a glance. A flexible product branding standard telegraphs their tech is on board. Then the K-Tag was expanded as a design device to feature an inside look at how Koroyd is woven into the product design.
Koroyd needed tools to identify products enhanced with Koroyd at a glance. A flexible product branding standard telegraphs their tech is on board. Then the K-Tag was expanded as a design device to feature an inside look at how Koroyd is woven into the product design.
Koroyd needed tools to identify products enhanced with Koroyd at a glance. A flexible product branding standard telegraphs their tech is on board. Then the K-Tag was expanded as a design device to feature an inside look at how Koroyd is woven into the product design.
Koroyd needed tools to identify products enhanced with Koroyd at a glance. A flexible product branding standard telegraphs their tech is on board. Then the K-Tag was expanded as a design device to feature an inside look at how Koroyd is woven into the product design.
Koroyd needed tools to identify products enhanced with Koroyd at a glance. A flexible product branding standard telegraphs their tech is on board. Then the K-Tag was expanded as a design device to feature an inside look at how Koroyd is woven into the product design.
Koroyd needed tools to identify products enhanced with Koroyd at a glance. A flexible product branding standard telegraphs their tech is on board. Then the K-Tag was expanded as a design device to feature an inside look at how Koroyd is woven into the product design.
Koroyd needed tools to identify products enhanced with Koroyd at a glance. A flexible product branding standard telegraphs their tech is on board. Then the K-Tag was expanded as a design device to feature an inside look at how Koroyd is woven into the product design.
Koroyd needed tools to identify products enhanced with Koroyd at a glance. A flexible product branding standard telegraphs their tech is on board. Then the K-Tag was expanded as a design device to feature an inside look at how Koroyd is woven into the product design.
Koroyd needed tools to identify products enhanced with Koroyd at a glance. A flexible product branding standard telegraphs their tech is on board. Then the K-Tag was expanded as a design device to feature an inside look at how Koroyd is woven into the product design.
Koroyd needed tools to identify products enhanced with Koroyd at a glance. A flexible product branding standard telegraphs their tech is on board. Then the K-Tag was expanded as a design device to feature an inside look at how Koroyd is woven into the product design.
We elevated the human side of their story alongside their innovation with an evolved content strategy and a brand anthem that highlights their commitment to protecting life in motion.
We elevated the human side of their story alongside their innovation with an evolved content strategy and a brand anthem that highlights their commitment to protecting life in motion.
We elevated the human side of their story alongside their innovation with an evolved content strategy and a brand anthem that highlights their commitment to protecting life in motion.
We elevated the human side of their story alongside their innovation with an evolved content strategy and a brand anthem that highlights their commitment to protecting life in motion.
We elevated the human side of their story alongside their innovation with an evolved content strategy and a brand anthem that highlights their commitment to protecting life in motion.
We elevated the human side of their story alongside their innovation with an evolved content strategy and a brand anthem that highlights their commitment to protecting life in motion.
We elevated the human side of their story alongside their innovation with an evolved content strategy and a brand anthem that highlights their commitment to protecting life in motion.
We elevated the human side of their story alongside their innovation with an evolved content strategy and a brand anthem that highlights their commitment to protecting life in motion.
We elevated the human side of their story alongside their innovation with an evolved content strategy and a brand anthem that highlights their commitment to protecting life in motion.
We elevated the human side of their story alongside their innovation with an evolved content strategy and a brand anthem that highlights their commitment to protecting life in motion.
We elevated the human side of their story alongside their innovation with an evolved content strategy and a brand anthem that highlights their commitment to protecting life in motion.
We elevated the human side of their story alongside their innovation with an evolved content strategy and a brand anthem that highlights their commitment to protecting life in motion.
We elevated the human side of their story alongside their innovation with an evolved content strategy and a brand anthem that highlights their commitment to protecting life in motion.
We elevated the human side of their story alongside their innovation with an evolved content strategy and a brand anthem that highlights their commitment to protecting life in motion.
With a refreshed look and feel, easy to follow partner guidelines, a dynamic brand video and updated digital experience, we helped re-launch the Koroyd brand to reach across categories.
With a refreshed look and feel, easy to follow partner guidelines, a dynamic brand video and updated digital experience, we helped re-launch the Koroyd brand to reach across categories.
With a refreshed look and feel, easy to follow partner guidelines, a dynamic brand video and updated digital experience, we helped re-launch the Koroyd brand to reach across categories.
With a refreshed look and feel, easy to follow partner guidelines, a dynamic brand video and updated digital experience, we helped re-launch the Koroyd brand to reach across categories.
With a refreshed look and feel, easy to follow partner guidelines, a dynamic brand video and updated digital experience, we helped re-launch the Koroyd brand to reach across categories.
With a refreshed look and feel, easy to follow partner guidelines, a dynamic brand video and updated digital experience, we helped re-launch the Koroyd brand to reach across categories.
With a refreshed look and feel, easy to follow partner guidelines, a dynamic brand video and updated digital experience, we helped re-launch the Koroyd brand to reach across categories.
With a refreshed look and feel, easy to follow partner guidelines, a dynamic brand video and updated digital experience, we helped re-launch the Koroyd brand to reach across categories.
With a refreshed look and feel, easy to follow partner guidelines, a dynamic brand video and updated digital experience, we helped re-launch the Koroyd brand to reach across categories.
With a refreshed look and feel, easy to follow partner guidelines, a dynamic brand video and updated digital experience, we helped re-launch the Koroyd brand to reach across categories.
With a refreshed look and feel, easy to follow partner guidelines, a dynamic brand video and updated digital experience, we helped re-launch the Koroyd brand to reach across categories.
With a refreshed look and feel, easy to follow partner guidelines, a dynamic brand video and updated digital experience, we helped re-launch the Koroyd brand to reach across categories.
With a refreshed look and feel, easy to follow partner guidelines, a dynamic brand video and updated digital experience, we helped re-launch the Koroyd brand to reach across categories.
With a refreshed look and feel, easy to follow partner guidelines, a dynamic brand video and updated digital experience, we helped re-launch the Koroyd brand to reach across categories.
