Every ride is a thing of beauty.

Cannondale isn’t just a global leader in cycling; it's a cult of innovation. From their early days in a Connecticut garage, they’ve been pushing what’s possible in design, materials, and engineering to deliver one first after another. Better is simply where they begin the process. With their commitment to the 360º riding experience, they set out to bring the same level of attention to the helmets their riders rely on every day. To write their first chapter for Cannondale helmets they reached out to Cinco to partner on developing a comprehensive line of high performance to urban commuter helmets. We took on the challenge to develop Cannondale’s helmets from the ground up—then our brand group worked with their teams to create a launch campaign to bring the new suite of products to market. The result? A bold entry to the helmet category establishing Cannondale’s commitment to detail, comfort, quality, and performance. All with a fresh point of view. Our campaign focuses on the experience of the ride. Moments from the rider’s viewpoint, the crew you’re riding with, the struggle and the joy. With product imagery that feels as light as the helmets themselves, and a travelogue shot with riders in their element, this new chapter builds on a narrative that’s true to the Cannondale tradition of making every ride better.