Microsoft
Putting mixed reality to work.
In collaborating closely with Microsoft, we helped reposition HoloLens from a living room device to one made for the factory floor. Our approach blended authentic business use cases and a little CGI holographic magic to express benefits to a new, untapped B2B audience. By analyzing target industries through meticulous research, we guided a content strategy that was aspirational—full of custom VFX to communicate the experience, yet grounded in utility for marketers to tailor the approach to industry-specific channels. Through a system of type, color, illustration, and image, the somewhat unbelievable product experience was made tangible. Unified brand guides and a large curated library of custom assets were delivered to empower Microsoft partners to share the new industrial strength HoloLens 2 story around the globe.
Signature Assets
Visual Language
Systems & Toolkits
Asset Libraries
The color palette is inspired by the iridescent nature of Holograms from within the experience.
The color palette is inspired by the iridescent nature of Holograms from within the experience.
The color palette is inspired by the iridescent nature of Holograms from within the experience.
The color palette is inspired by the iridescent nature of Holograms from within the experience.
The color palette is inspired by the iridescent nature of Holograms from within the experience.
The color palette is inspired by the iridescent nature of Holograms from within the experience.
The color palette is inspired by the iridescent nature of Holograms from within the experience.
The color palette is inspired by the iridescent nature of Holograms from within the experience.
The color palette is inspired by the iridescent nature of Holograms from within the experience.
The color palette is inspired by the iridescent nature of Holograms from within the experience.
The color palette is inspired by the iridescent nature of Holograms from within the experience.
The color palette is inspired by the iridescent nature of Holograms from within the experience.
The color palette is inspired by the iridescent nature of Holograms from within the experience.
A full content library of industry-specific portraiture, CGI hologram interactions, and product renderings was crafted to promote the highly detailed and sophisticated experience of HoloLens 2.
A full content library of industry-specific portraiture, CGI hologram interactions, and product renderings was crafted to promote the highly detailed and sophisticated experience of HoloLens 2.
A full content library of industry-specific portraiture, CGI hologram interactions, and product renderings was crafted to promote the highly detailed and sophisticated experience of HoloLens 2.
A full content library of industry-specific portraiture, CGI hologram interactions, and product renderings was crafted to promote the highly detailed and sophisticated experience of HoloLens 2.
A full content library of industry-specific portraiture, CGI hologram interactions, and product renderings was crafted to promote the highly detailed and sophisticated experience of HoloLens 2.
A full content library of industry-specific portraiture, CGI hologram interactions, and product renderings was crafted to promote the highly detailed and sophisticated experience of HoloLens 2.
A full content library of industry-specific portraiture, CGI hologram interactions, and product renderings was crafted to promote the highly detailed and sophisticated experience of HoloLens 2.
A full content library of industry-specific portraiture, CGI hologram interactions, and product renderings was crafted to promote the highly detailed and sophisticated experience of HoloLens 2.
A full content library of industry-specific portraiture, CGI hologram interactions, and product renderings was crafted to promote the highly detailed and sophisticated experience of HoloLens 2.
A full content library of industry-specific portraiture, CGI hologram interactions, and product renderings was crafted to promote the highly detailed and sophisticated experience of HoloLens 2.
A full content library of industry-specific portraiture, CGI hologram interactions, and product renderings was crafted to promote the highly detailed and sophisticated experience of HoloLens 2.
A full content library of industry-specific portraiture, CGI hologram interactions, and product renderings was crafted to promote the highly detailed and sophisticated experience of HoloLens 2.
A full content library of industry-specific portraiture, CGI hologram interactions, and product renderings was crafted to promote the highly detailed and sophisticated experience of HoloLens 2.
A full content library of industry-specific portraiture, CGI hologram interactions, and product renderings was crafted to promote the highly detailed and sophisticated experience of HoloLens 2.
When turning the device on, you observe it map the room in 3D. That moment was too compelling to leave in UX alone; it inspired us to include 3D mapping illustrations in the marketing system.
When turning the device on, you observe it map the room in 3D. That moment was too compelling to leave in UX alone; it inspired us to include 3D mapping illustrations in the marketing system.
When turning the device on, you observe it map the room in 3D. That moment was too compelling to leave in UX alone; it inspired us to include 3D mapping illustrations in the marketing system.
When turning the device on, you observe it map the room in 3D. That moment was too compelling to leave in UX alone; it inspired us to include 3D mapping illustrations in the marketing system.
When turning the device on, you observe it map the room in 3D. That moment was too compelling to leave in UX alone; it inspired us to include 3D mapping illustrations in the marketing system.
When turning the device on, you observe it map the room in 3D. That moment was too compelling to leave in UX alone; it inspired us to include 3D mapping illustrations in the marketing system.
When turning the device on, you observe it map the room in 3D. That moment was too compelling to leave in UX alone; it inspired us to include 3D mapping illustrations in the marketing system.
When turning the device on, you observe it map the room in 3D. That moment was too compelling to leave in UX alone; it inspired us to include 3D mapping illustrations in the marketing system.
When turning the device on, you observe it map the room in 3D. That moment was too compelling to leave in UX alone; it inspired us to include 3D mapping illustrations in the marketing system.
When turning the device on, you observe it map the room in 3D. That moment was too compelling to leave in UX alone; it inspired us to include 3D mapping illustrations in the marketing system.
When turning the device on, you observe it map the room in 3D. That moment was too compelling to leave in UX alone; it inspired us to include 3D mapping illustrations in the marketing system.
When turning the device on, you observe it map the room in 3D. That moment was too compelling to leave in UX alone; it inspired us to include 3D mapping illustrations in the marketing system.
When turning the device on, you observe it map the room in 3D. That moment was too compelling to leave in UX alone; it inspired us to include 3D mapping illustrations in the marketing system.
When turning the device on, you observe it map the room in 3D. That moment was too compelling to leave in UX alone; it inspired us to include 3D mapping illustrations in the marketing system.
