Rewriting the code for girls in tech.

Only 30% of female students would consider a tech career—a challenge Microsoft Digigirlz aims to tackle head-on. Partnering with Microsoft, Cinco revamped DigiGirlz visuals and messaging for impact. By kickstarting with a youth-centric content strategy—vivid, approachable, and authentic—we injected liveliness and creativity into the brand's expression. Insights guided us in developing a messaging platform that dispels the existing perception of a tech job as difficult and mundane. Instead, technology is portrayed as a canvas for creativity and active collaboration. In short, a tech career is fun, exciting, and social—anything but boring. Marketers received an enhanced toolkit including custom digital content, motion assets, and updated templates for social, email, and event platforms. This transformation in message and identity has empowered Digigirlz to connect with a younger audience and foster a more inclusive tech industry for years to come.