Under Armour
Bringing full-court magic to Sesame Street.
Supporting kids–especially those in under-served communities–is a cornerstone of the Curry Brand. When it's time to show up for the kids, he’s always there with a smile. That’s why a partnership with Sesame Workshop made so much sense. Add to that Steph’s iconic status in China, and their fans’ passion for all things Sesame Street, launching this creative collaboration across both Asia and North America was a natural. The challenge was weaving in the Curry Brand pinnacle product performance while dialing up the fun to eleven… Hah! Hah! Hah! We were asked to team up to create a campaign celebrating the release of the Curry Flow 9 Street Pack: a 7-piece capsule of footwear, each inspired by a different Sesame Street character. Highlighting Steph Curry’s playful attitude and the whimsy of iconic favorites like Cookie Monster, Big Bird, and The Count, we took things from concept to final experience, creating each render, social video, and in-store environment for the campaign.
Retail Systems
Branded Spaces
Flagship Interiors
Content Creation
Advanced tech in the shoe delivers incredible grip and agility on the court, letting Steph push his creativity to the edge. That material story from the shoe is weaved through the built experience merging the charismatic worlds of Sesame Street and Steph Curry.
Advanced tech in the shoe delivers incredible grip and agility on the court, letting Steph push his creativity to the edge. That material story from the shoe is weaved through the built experience merging the charismatic worlds of Sesame Street and Steph Curry.
Advanced tech in the shoe delivers incredible grip and agility on the court, letting Steph push his creativity to the edge. That material story from the shoe is weaved through the built experience merging the charismatic worlds of Sesame Street and Steph Curry.
Advanced tech in the shoe delivers incredible grip and agility on the court, letting Steph push his creativity to the edge. That material story from the shoe is weaved through the built experience merging the charismatic worlds of Sesame Street and Steph Curry.
Advanced tech in the shoe delivers incredible grip and agility on the court, letting Steph push his creativity to the edge. That material story from the shoe is weaved through the built experience merging the charismatic worlds of Sesame Street and Steph Curry.
Advanced tech in the shoe delivers incredible grip and agility on the court, letting Steph push his creativity to the edge. That material story from the shoe is weaved through the built experience merging the charismatic worlds of Sesame Street and Steph Curry.
Advanced tech in the shoe delivers incredible grip and agility on the court, letting Steph push his creativity to the edge. That material story from the shoe is weaved through the built experience merging the charismatic worlds of Sesame Street and Steph Curry.
Advanced tech in the shoe delivers incredible grip and agility on the court, letting Steph push his creativity to the edge. That material story from the shoe is weaved through the built experience merging the charismatic worlds of Sesame Street and Steph Curry.
Advanced tech in the shoe delivers incredible grip and agility on the court, letting Steph push his creativity to the edge. That material story from the shoe is weaved through the built experience merging the charismatic worlds of Sesame Street and Steph Curry.
Advanced tech in the shoe delivers incredible grip and agility on the court, letting Steph push his creativity to the edge. That material story from the shoe is weaved through the built experience merging the charismatic worlds of Sesame Street and Steph Curry.
Advanced tech in the shoe delivers incredible grip and agility on the court, letting Steph push his creativity to the edge. That material story from the shoe is weaved through the built experience merging the charismatic worlds of Sesame Street and Steph Curry.
Advanced tech in the shoe delivers incredible grip and agility on the court, letting Steph push his creativity to the edge. That material story from the shoe is weaved through the built experience merging the charismatic worlds of Sesame Street and Steph Curry.
Advanced tech in the shoe delivers incredible grip and agility on the court, letting Steph push his creativity to the edge. That material story from the shoe is weaved through the built experience merging the charismatic worlds of Sesame Street and Steph Curry.
Advanced tech in the shoe delivers incredible grip and agility on the court, letting Steph push his creativity to the edge. That material story from the shoe is weaved through the built experience merging the charismatic worlds of Sesame Street and Steph Curry.
We bridged the gap between physical retail and digital content with a colorful packet of graphics, tailored to each environment, that shared the same colorful DNA.
We bridged the gap between physical retail and digital content with a colorful packet of graphics, tailored to each environment, that shared the same colorful DNA.
We bridged the gap between physical retail and digital content with a colorful packet of graphics, tailored to each environment, that shared the same colorful DNA.
We bridged the gap between physical retail and digital content with a colorful packet of graphics, tailored to each environment, that shared the same colorful DNA.
We bridged the gap between physical retail and digital content with a colorful packet of graphics, tailored to each environment, that shared the same colorful DNA.
We bridged the gap between physical retail and digital content with a colorful packet of graphics, tailored to each environment, that shared the same colorful DNA.
We bridged the gap between physical retail and digital content with a colorful packet of graphics, tailored to each environment, that shared the same colorful DNA.
We bridged the gap between physical retail and digital content with a colorful packet of graphics, tailored to each environment, that shared the same colorful DNA.
We bridged the gap between physical retail and digital content with a colorful packet of graphics, tailored to each environment, that shared the same colorful DNA.
We bridged the gap between physical retail and digital content with a colorful packet of graphics, tailored to each environment, that shared the same colorful DNA.
We bridged the gap between physical retail and digital content with a colorful packet of graphics, tailored to each environment, that shared the same colorful DNA.
We bridged the gap between physical retail and digital content with a colorful packet of graphics, tailored to each environment, that shared the same colorful DNA.
We bridged the gap between physical retail and digital content with a colorful packet of graphics, tailored to each environment, that shared the same colorful DNA.
We bridged the gap between physical retail and digital content with a colorful packet of graphics, tailored to each environment, that shared the same colorful DNA.
In a companion social launch, we partnered to create a suite of custom assets—each celebrating different Sesame Street characters partnered with their own signature styled shoe.
In a companion social launch, we partnered to create a suite of custom assets—each celebrating different Sesame Street characters partnered with their own signature styled shoe.
In a companion social launch, we partnered to create a suite of custom assets—each celebrating different Sesame Street characters partnered with their own signature styled shoe.
In a companion social launch, we partnered to create a suite of custom assets—each celebrating different Sesame Street characters partnered with their own signature styled shoe.
In a companion social launch, we partnered to create a suite of custom assets—each celebrating different Sesame Street characters partnered with their own signature styled shoe.
In a companion social launch, we partnered to create a suite of custom assets—each celebrating different Sesame Street characters partnered with their own signature styled shoe.
In a companion social launch, we partnered to create a suite of custom assets—each celebrating different Sesame Street characters partnered with their own signature styled shoe.
In a companion social launch, we partnered to create a suite of custom assets—each celebrating different Sesame Street characters partnered with their own signature styled shoe.
In a companion social launch, we partnered to create a suite of custom assets—each celebrating different Sesame Street characters partnered with their own signature styled shoe.
In a companion social launch, we partnered to create a suite of custom assets—each celebrating different Sesame Street characters partnered with their own signature styled shoe.
In a companion social launch, we partnered to create a suite of custom assets—each celebrating different Sesame Street characters partnered with their own signature styled shoe.
In a companion social launch, we partnered to create a suite of custom assets—each celebrating different Sesame Street characters partnered with their own signature styled shoe.
In a companion social launch, we partnered to create a suite of custom assets—each celebrating different Sesame Street characters partnered with their own signature styled shoe.
In a companion social launch, we partnered to create a suite of custom assets—each celebrating different Sesame Street characters partnered with their own signature styled shoe.
