BOA
Dialed in and fit for anything.
BOA dials in a more exact fit for footwear, helmets, and protective gear. Their innovations have made lacing, bands, and buckles seem quaint by comparison. Athletes seek out BOA systems in the gear they rely on to make the perfect fit their performance advantage. For decades they thrived as a B2B company serving product innovators in snow and cycling categories. But to engage wider audiences from golf to workwear and prosthetics to high alpine explorers they needed to elevate their brand, amplify their cross-category relevance, and clarify their promise. They came to Cinco for our brand innovation as well as our product and outdoor expertise. Together we unlocked their new “Fit to Go Further” brand positioning supported by an unmistakable icon and dynamic brand identity built to scale across product and marcom. Big, bold typography established a recognizable brand character, and an outdoor-inspired color palette kept the vibe fresh, new, and relatable. Together, we focused on reaching across categories, to athletes, experts, and enthusiasts seeking the advantage of a seamless fit and the focus they crave to stay in the zone.
Brand Strategy
Platform & Positioning
Signature Assets
Visual Language
Tone & Manner
Systems & Toolkits
Central to the brand refresh was the development of a brand mark that captured the core functionality of BOA while functioning at small scales on their dial. The mark we developed also worked on a central axis rotating around the O.
Central to the brand refresh was the development of a brand mark that captured the core functionality of BOA while functioning at small scales on their dial. The mark we developed also worked on a central axis rotating around the O.
Central to the brand refresh was the development of a brand mark that captured the core functionality of BOA while functioning at small scales on their dial. The mark we developed also worked on a central axis rotating around the O.
Central to the brand refresh was the development of a brand mark that captured the core functionality of BOA while functioning at small scales on their dial. The mark we developed also worked on a central axis rotating around the O.
Central to the brand refresh was the development of a brand mark that captured the core functionality of BOA while functioning at small scales on their dial. The mark we developed also worked on a central axis rotating around the O.
Central to the brand refresh was the development of a brand mark that captured the core functionality of BOA while functioning at small scales on their dial. The mark we developed also worked on a central axis rotating around the O.
Central to the brand refresh was the development of a brand mark that captured the core functionality of BOA while functioning at small scales on their dial. The mark we developed also worked on a central axis rotating around the O.
Central to the brand refresh was the development of a brand mark that captured the core functionality of BOA while functioning at small scales on their dial. The mark we developed also worked on a central axis rotating around the O.
Central to the brand refresh was the development of a brand mark that captured the core functionality of BOA while functioning at small scales on their dial. The mark we developed also worked on a central axis rotating around the O.
Central to the brand refresh was the development of a brand mark that captured the core functionality of BOA while functioning at small scales on their dial. The mark we developed also worked on a central axis rotating around the O.
Central to the brand refresh was the development of a brand mark that captured the core functionality of BOA while functioning at small scales on their dial. The mark we developed also worked on a central axis rotating around the O.
Central to the brand refresh was the development of a brand mark that captured the core functionality of BOA while functioning at small scales on their dial. The mark we developed also worked on a central axis rotating around the O.
Central to the brand refresh was the development of a brand mark that captured the core functionality of BOA while functioning at small scales on their dial. The mark we developed also worked on a central axis rotating around the O.
Central to the brand refresh was the development of a brand mark that captured the core functionality of BOA while functioning at small scales on their dial. The mark we developed also worked on a central axis rotating around the O.
