Smith Optics
Zeroing in on the full experience.
SMITH ChromaPop™ lens technology recalibrated the outdoor eyewear space when it was introduced a decade ago. Ultra-refined lens coatings tuned into unique bands of the spectrum reveal incredible fidelity, color, and contrast in a range of different conditions and environments. The result not only brings greater precision but a more immersive experience, allowing athletes to zero in on the terrain in front of them. As SMITH continued to refine the technology and expand its applications, they needed a fresh and intuitive way to highlight the benefits across products and categories. Cinco partnered to help revitalize the technology stories with a holistic branding strategy, tagline, signature, and versatile campaign system to take SMITH’s premier eyewear technology and storytelling to the next level of perception.
Brand Strategy
Voice & Messaging
Visual Language
Systems & Toolkits
Concept & Narrative
Retail Strategy
Over a decade of research, testing, and refinement boils down to one simple brand truth—the experience is everything. The new visual identity helps frame that story with absolute clarity.
Over a decade of research, testing, and refinement boils down to one simple brand truth—the experience is everything. The new visual identity helps frame that story with absolute clarity.
Over a decade of research, testing, and refinement boils down to one simple brand truth—the experience is everything. The new visual identity helps frame that story with absolute clarity.
Over a decade of research, testing, and refinement boils down to one simple brand truth—the experience is everything. The new visual identity helps frame that story with absolute clarity.
Over a decade of research, testing, and refinement boils down to one simple brand truth—the experience is everything. The new visual identity helps frame that story with absolute clarity.
Over a decade of research, testing, and refinement boils down to one simple brand truth—the experience is everything. The new visual identity helps frame that story with absolute clarity.
Over a decade of research, testing, and refinement boils down to one simple brand truth—the experience is everything. The new visual identity helps frame that story with absolute clarity.
Over a decade of research, testing, and refinement boils down to one simple brand truth—the experience is everything. The new visual identity helps frame that story with absolute clarity.
Over a decade of research, testing, and refinement boils down to one simple brand truth—the experience is everything. The new visual identity helps frame that story with absolute clarity.
Over a decade of research, testing, and refinement boils down to one simple brand truth—the experience is everything. The new visual identity helps frame that story with absolute clarity.
Over a decade of research, testing, and refinement boils down to one simple brand truth—the experience is everything. The new visual identity helps frame that story with absolute clarity.
Over a decade of research, testing, and refinement boils down to one simple brand truth—the experience is everything. The new visual identity helps frame that story with absolute clarity.
Over a decade of research, testing, and refinement boils down to one simple brand truth—the experience is everything. The new visual identity helps frame that story with absolute clarity.
With its progressive filter sequence, the new signature evokes the essence of Variable Light Transmission (VLT), which isolates micro-bands of the spectrum to optimize color, detail, and contrast in the world around us. The modular elements easily adapt to different applications and touchpoints.
With its progressive filter sequence, the new signature evokes the essence of Variable Light Transmission (VLT), which isolates micro-bands of the spectrum to optimize color, detail, and contrast in the world around us. The modular elements easily adapt to different applications and touchpoints.
With its progressive filter sequence, the new signature evokes the essence of Variable Light Transmission (VLT), which isolates micro-bands of the spectrum to optimize color, detail, and contrast in the world around us. The modular elements easily adapt to different applications and touchpoints.
With its progressive filter sequence, the new signature evokes the essence of Variable Light Transmission (VLT), which isolates micro-bands of the spectrum to optimize color, detail, and contrast in the world around us. The modular elements easily adapt to different applications and touchpoints.
With its progressive filter sequence, the new signature evokes the essence of Variable Light Transmission (VLT), which isolates micro-bands of the spectrum to optimize color, detail, and contrast in the world around us. The modular elements easily adapt to different applications and touchpoints.
With its progressive filter sequence, the new signature evokes the essence of Variable Light Transmission (VLT), which isolates micro-bands of the spectrum to optimize color, detail, and contrast in the world around us. The modular elements easily adapt to different applications and touchpoints.
With its progressive filter sequence, the new signature evokes the essence of Variable Light Transmission (VLT), which isolates micro-bands of the spectrum to optimize color, detail, and contrast in the world around us. The modular elements easily adapt to different applications and touchpoints.
With its progressive filter sequence, the new signature evokes the essence of Variable Light Transmission (VLT), which isolates micro-bands of the spectrum to optimize color, detail, and contrast in the world around us. The modular elements easily adapt to different applications and touchpoints.
With its progressive filter sequence, the new signature evokes the essence of Variable Light Transmission (VLT), which isolates micro-bands of the spectrum to optimize color, detail, and contrast in the world around us. The modular elements easily adapt to different applications and touchpoints.
With its progressive filter sequence, the new signature evokes the essence of Variable Light Transmission (VLT), which isolates micro-bands of the spectrum to optimize color, detail, and contrast in the world around us. The modular elements easily adapt to different applications and touchpoints.
With its progressive filter sequence, the new signature evokes the essence of Variable Light Transmission (VLT), which isolates micro-bands of the spectrum to optimize color, detail, and contrast in the world around us. The modular elements easily adapt to different applications and touchpoints.
With its progressive filter sequence, the new signature evokes the essence of Variable Light Transmission (VLT), which isolates micro-bands of the spectrum to optimize color, detail, and contrast in the world around us. The modular elements easily adapt to different applications and touchpoints.
With its progressive filter sequence, the new signature evokes the essence of Variable Light Transmission (VLT), which isolates micro-bands of the spectrum to optimize color, detail, and contrast in the world around us. The modular elements easily adapt to different applications and touchpoints.
With its progressive filter sequence, the new signature evokes the essence of Variable Light Transmission (VLT), which isolates micro-bands of the spectrum to optimize color, detail, and contrast in the world around us. The modular elements easily adapt to different applications and touchpoints.
Graphics throughout the system play on the “through-the-lens” concept and a viewfinder theme to pair perfectly with lifestyle content, putting the viewer right in the center of the action.
Graphics throughout the system play on the “through-the-lens” concept and a viewfinder theme to pair perfectly with lifestyle content, putting the viewer right in the center of the action.
Graphics throughout the system play on the “through-the-lens” concept and a viewfinder theme to pair perfectly with lifestyle content, putting the viewer right in the center of the action.
Graphics throughout the system play on the “through-the-lens” concept and a viewfinder theme to pair perfectly with lifestyle content, putting the viewer right in the center of the action.
Graphics throughout the system play on the “through-the-lens” concept and a viewfinder theme to pair perfectly with lifestyle content, putting the viewer right in the center of the action.
Graphics throughout the system play on the “through-the-lens” concept and a viewfinder theme to pair perfectly with lifestyle content, putting the viewer right in the center of the action.
Graphics throughout the system play on the “through-the-lens” concept and a viewfinder theme to pair perfectly with lifestyle content, putting the viewer right in the center of the action.
Graphics throughout the system play on the “through-the-lens” concept and a viewfinder theme to pair perfectly with lifestyle content, putting the viewer right in the center of the action.
Graphics throughout the system play on the “through-the-lens” concept and a viewfinder theme to pair perfectly with lifestyle content, putting the viewer right in the center of the action.
Graphics throughout the system play on the “through-the-lens” concept and a viewfinder theme to pair perfectly with lifestyle content, putting the viewer right in the center of the action.
Graphics throughout the system play on the “through-the-lens” concept and a viewfinder theme to pair perfectly with lifestyle content, putting the viewer right in the center of the action.
Graphics throughout the system play on the “through-the-lens” concept and a viewfinder theme to pair perfectly with lifestyle content, putting the viewer right in the center of the action.
Graphics throughout the system play on the “through-the-lens” concept and a viewfinder theme to pair perfectly with lifestyle content, putting the viewer right in the center of the action.
Graphics throughout the system play on the “through-the-lens” concept and a viewfinder theme to pair perfectly with lifestyle content, putting the viewer right in the center of the action.
Our approach to color allowed us to clearly frame products while highlighting SMITH’s proprietary hyper-tuned lens tints paired with the environments and use cases each formulation was engineered for.
Our approach to color allowed us to clearly frame products while highlighting SMITH’s proprietary hyper-tuned lens tints paired with the environments and use cases each formulation was engineered for.
Our approach to color allowed us to clearly frame products while highlighting SMITH’s proprietary hyper-tuned lens tints paired with the environments and use cases each formulation was engineered for.
Our approach to color allowed us to clearly frame products while highlighting SMITH’s proprietary hyper-tuned lens tints paired with the environments and use cases each formulation was engineered for.
Our approach to color allowed us to clearly frame products while highlighting SMITH’s proprietary hyper-tuned lens tints paired with the environments and use cases each formulation was engineered for.
Our approach to color allowed us to clearly frame products while highlighting SMITH’s proprietary hyper-tuned lens tints paired with the environments and use cases each formulation was engineered for.
Our approach to color allowed us to clearly frame products while highlighting SMITH’s proprietary hyper-tuned lens tints paired with the environments and use cases each formulation was engineered for.
Our approach to color allowed us to clearly frame products while highlighting SMITH’s proprietary hyper-tuned lens tints paired with the environments and use cases each formulation was engineered for.
Our approach to color allowed us to clearly frame products while highlighting SMITH’s proprietary hyper-tuned lens tints paired with the environments and use cases each formulation was engineered for.
Our approach to color allowed us to clearly frame products while highlighting SMITH’s proprietary hyper-tuned lens tints paired with the environments and use cases each formulation was engineered for.
Our approach to color allowed us to clearly frame products while highlighting SMITH’s proprietary hyper-tuned lens tints paired with the environments and use cases each formulation was engineered for.
Our approach to color allowed us to clearly frame products while highlighting SMITH’s proprietary hyper-tuned lens tints paired with the environments and use cases each formulation was engineered for.
Our approach to color allowed us to clearly frame products while highlighting SMITH’s proprietary hyper-tuned lens tints paired with the environments and use cases each formulation was engineered for.
Our approach to color allowed us to clearly frame products while highlighting SMITH’s proprietary hyper-tuned lens tints paired with the environments and use cases each formulation was engineered for.
A modular design system allows ChromaPop™ stories to flow seamlessly across SMITH’s channels while bringing a focused and technical feel to their stories.
A modular design system allows ChromaPop™ stories to flow seamlessly across SMITH’s channels while bringing a focused and technical feel to their stories.
A modular design system allows ChromaPop™ stories to flow seamlessly across SMITH’s channels while bringing a focused and technical feel to their stories.
A modular design system allows ChromaPop™ stories to flow seamlessly across SMITH’s channels while bringing a focused and technical feel to their stories.
A modular design system allows ChromaPop™ stories to flow seamlessly across SMITH’s channels while bringing a focused and technical feel to their stories.
A modular design system allows ChromaPop™ stories to flow seamlessly across SMITH’s channels while bringing a focused and technical feel to their stories.
A modular design system allows ChromaPop™ stories to flow seamlessly across SMITH’s channels while bringing a focused and technical feel to their stories.
A modular design system allows ChromaPop™ stories to flow seamlessly across SMITH’s channels while bringing a focused and technical feel to their stories.
A modular design system allows ChromaPop™ stories to flow seamlessly across SMITH’s channels while bringing a focused and technical feel to their stories.
A modular design system allows ChromaPop™ stories to flow seamlessly across SMITH’s channels while bringing a focused and technical feel to their stories.
A modular design system allows ChromaPop™ stories to flow seamlessly across SMITH’s channels while bringing a focused and technical feel to their stories.
A modular design system allows ChromaPop™ stories to flow seamlessly across SMITH’s channels while bringing a focused and technical feel to their stories.
A modular design system allows ChromaPop™ stories to flow seamlessly across SMITH’s channels while bringing a focused and technical feel to their stories.
A modular design system allows ChromaPop™ stories to flow seamlessly across SMITH’s channels while bringing a focused and technical feel to their stories.
With the visual system in place, we brought the story to life in motion, creating a series of dynamic stories showing ChromaPop™ in action.
With the visual system in place, we brought the story to life in motion, creating a series of dynamic stories showing ChromaPop™ in action.
With the visual system in place, we brought the story to life in motion, creating a series of dynamic stories showing ChromaPop™ in action.
With the visual system in place, we brought the story to life in motion, creating a series of dynamic stories showing ChromaPop™ in action.
With the visual system in place, we brought the story to life in motion, creating a series of dynamic stories showing ChromaPop™ in action.
With the visual system in place, we brought the story to life in motion, creating a series of dynamic stories showing ChromaPop™ in action.
With the visual system in place, we brought the story to life in motion, creating a series of dynamic stories showing ChromaPop™ in action.
With the visual system in place, we brought the story to life in motion, creating a series of dynamic stories showing ChromaPop™ in action.
With the visual system in place, we brought the story to life in motion, creating a series of dynamic stories showing ChromaPop™ in action.
With the visual system in place, we brought the story to life in motion, creating a series of dynamic stories showing ChromaPop™ in action.
With the visual system in place, we brought the story to life in motion, creating a series of dynamic stories showing ChromaPop™ in action.
With the visual system in place, we brought the story to life in motion, creating a series of dynamic stories showing ChromaPop™ in action.
With the visual system in place, we brought the story to life in motion, creating a series of dynamic stories showing ChromaPop™ in action.
With the visual system in place, we brought the story to life in motion, creating a series of dynamic stories showing ChromaPop™ in action.
To bring people into the experience like never before, we created a series of custom retail pop-ups and mobile demo displays placed in locations en route to key travel destinations, such as airports, resorts, and events.
To bring people into the experience like never before, we created a series of custom retail pop-ups and mobile demo displays placed in locations en route to key travel destinations, such as airports, resorts, and events.
To bring people into the experience like never before, we created a series of custom retail pop-ups and mobile demo displays placed in locations en route to key travel destinations, such as airports, resorts, and events.
To bring people into the experience like never before, we created a series of custom retail pop-ups and mobile demo displays placed in locations en route to key travel destinations, such as airports, resorts, and events.
To bring people into the experience like never before, we created a series of custom retail pop-ups and mobile demo displays placed in locations en route to key travel destinations, such as airports, resorts, and events.
To bring people into the experience like never before, we created a series of custom retail pop-ups and mobile demo displays placed in locations en route to key travel destinations, such as airports, resorts, and events.
To bring people into the experience like never before, we created a series of custom retail pop-ups and mobile demo displays placed in locations en route to key travel destinations, such as airports, resorts, and events.
To bring people into the experience like never before, we created a series of custom retail pop-ups and mobile demo displays placed in locations en route to key travel destinations, such as airports, resorts, and events.
To bring people into the experience like never before, we created a series of custom retail pop-ups and mobile demo displays placed in locations en route to key travel destinations, such as airports, resorts, and events.
To bring people into the experience like never before, we created a series of custom retail pop-ups and mobile demo displays placed in locations en route to key travel destinations, such as airports, resorts, and events.
To bring people into the experience like never before, we created a series of custom retail pop-ups and mobile demo displays placed in locations en route to key travel destinations, such as airports, resorts, and events.
To bring people into the experience like never before, we created a series of custom retail pop-ups and mobile demo displays placed in locations en route to key travel destinations, such as airports, resorts, and events.
To bring people into the experience like never before, we created a series of custom retail pop-ups and mobile demo displays placed in locations en route to key travel destinations, such as airports, resorts, and events.
To bring people into the experience like never before, we created a series of custom retail pop-ups and mobile demo displays placed in locations en route to key travel destinations, such as airports, resorts, and events.
Larger-than-life interactive components let customers engage with products in a small footprint while experiencing the technology benefits on a massive scale.
Larger-than-life interactive components let customers engage with products in a small footprint while experiencing the technology benefits on a massive scale.
Larger-than-life interactive components let customers engage with products in a small footprint while experiencing the technology benefits on a massive scale.
Larger-than-life interactive components let customers engage with products in a small footprint while experiencing the technology benefits on a massive scale.
Larger-than-life interactive components let customers engage with products in a small footprint while experiencing the technology benefits on a massive scale.
Larger-than-life interactive components let customers engage with products in a small footprint while experiencing the technology benefits on a massive scale.
Larger-than-life interactive components let customers engage with products in a small footprint while experiencing the technology benefits on a massive scale.
Larger-than-life interactive components let customers engage with products in a small footprint while experiencing the technology benefits on a massive scale.
Larger-than-life interactive components let customers engage with products in a small footprint while experiencing the technology benefits on a massive scale.
Larger-than-life interactive components let customers engage with products in a small footprint while experiencing the technology benefits on a massive scale.
Larger-than-life interactive components let customers engage with products in a small footprint while experiencing the technology benefits on a massive scale.
Larger-than-life interactive components let customers engage with products in a small footprint while experiencing the technology benefits on a massive scale.
Larger-than-life interactive components let customers engage with products in a small footprint while experiencing the technology benefits on a massive scale.
Larger-than-life interactive components let customers engage with products in a small footprint while experiencing the technology benefits on a massive scale.
