Lifestyle

We elevate brands that help us express what makes us, us.

Street style for the daily commute.

A powerful story of living better.

Embrace the dive.

Inspiring curiosity.

The James Brand

Modern minimal everyday carry.

Zeroing in on the full experience.

Progressing the future of fitness together.

The James Brand

Fresh by a thousand cuts.

Every ride is a thing of beauty.

Carving a bold new path for a pioneer in innovation.

A better way forward to cleaner, smarter cities.

Fresh turns for a pioneer in biking.

Building next for the epicenter of nature and culture.

A master class in Fun-ctionalism.

Experience freedom of movement.

Finding balance.

A new flagship experience on the path to the summit.

A magical concoction takes flight.

Protect what you love.

The James Brand

Maximum utility, minimal fuss.

The James Brand

Analog meets digital, a love story.

World’s first action sports smartwatch.

The James Brand

Carry essentials on another level.

Redefining a premium shopping experience.

Building tomorrow's homes with better data.

Putting mixed reality to work.

Beyond illumination.

Nike Air Max is blowing up.