Native
A master class in Fun-ctionalism.
Native was born as a study in simplicity. They got their start by lifting the all-EVA shoe craze to a much more stylish level just when everyone thought a Croc was as far as it would go. Transforming iconic shoe silhouettes in durable, waterproof materials and playful, bright colors, they brought a new attitude and a little street cred to slip-on weekend wear. We love their lighthearted brand approach and were excited when they asked us to help them to dream up their “runner” concept. To get there we combined the profile of a classic trainer with a little streetwear DNA to hit an all new staple. From there, we went on to design a range of sandals that blend the best of boat, beach, and poolside chill and spritzed them in a palette fit for the season. Native initially approached us because of our expertise in molded EVA, TPU, and Silicone and, more importantly, how we’ve done it with so much style across wearables and lifestyle tech. We’re fluent in bringing complex forms to life through sophisticated injection-molded processes at a variety of scales, and we put that to work with this program. That experience not only led to some fresh new styes, but also helped Native level up their quality and technical development skills to keep pushing the boundaries of ultra-simple footwear. Our native pairing of technical skill and footwear know-how made us a natural in helping them expand into new categories.
Industrial Design
Product Strategy
CMF & Sustainability
Getting concepts off the drawing board and into prototypes as quickly as possible helps us design on the fly. We tested a range of ideas to see what is and isn’t working at scale, then tuned the designs in real-time. With a fully molded shoe, we could model and print to see exactly what the entire shoe would look and feel like.
Getting concepts off the drawing board and into prototypes as quickly as possible helps us design on the fly. We tested a range of ideas to see what is and isn’t working at scale, then tuned the designs in real-time. With a fully molded shoe, we could model and print to see exactly what the entire shoe would look and feel like.
Getting concepts off the drawing board and into prototypes as quickly as possible helps us design on the fly. We tested a range of ideas to see what is and isn’t working at scale, then tuned the designs in real-time. With a fully molded shoe, we could model and print to see exactly what the entire shoe would look and feel like.
Getting concepts off the drawing board and into prototypes as quickly as possible helps us design on the fly. We tested a range of ideas to see what is and isn’t working at scale, then tuned the designs in real-time. With a fully molded shoe, we could model and print to see exactly what the entire shoe would look and feel like.
Getting concepts off the drawing board and into prototypes as quickly as possible helps us design on the fly. We tested a range of ideas to see what is and isn’t working at scale, then tuned the designs in real-time. With a fully molded shoe, we could model and print to see exactly what the entire shoe would look and feel like.
Getting concepts off the drawing board and into prototypes as quickly as possible helps us design on the fly. We tested a range of ideas to see what is and isn’t working at scale, then tuned the designs in real-time. With a fully molded shoe, we could model and print to see exactly what the entire shoe would look and feel like.
Getting concepts off the drawing board and into prototypes as quickly as possible helps us design on the fly. We tested a range of ideas to see what is and isn’t working at scale, then tuned the designs in real-time. With a fully molded shoe, we could model and print to see exactly what the entire shoe would look and feel like.
Getting concepts off the drawing board and into prototypes as quickly as possible helps us design on the fly. We tested a range of ideas to see what is and isn’t working at scale, then tuned the designs in real-time. With a fully molded shoe, we could model and print to see exactly what the entire shoe would look and feel like.
Getting concepts off the drawing board and into prototypes as quickly as possible helps us design on the fly. We tested a range of ideas to see what is and isn’t working at scale, then tuned the designs in real-time. With a fully molded shoe, we could model and print to see exactly what the entire shoe would look and feel like.
Getting concepts off the drawing board and into prototypes as quickly as possible helps us design on the fly. We tested a range of ideas to see what is and isn’t working at scale, then tuned the designs in real-time. With a fully molded shoe, we could model and print to see exactly what the entire shoe would look and feel like.
Getting concepts off the drawing board and into prototypes as quickly as possible helps us design on the fly. We tested a range of ideas to see what is and isn’t working at scale, then tuned the designs in real-time. With a fully molded shoe, we could model and print to see exactly what the entire shoe would look and feel like.
Getting concepts off the drawing board and into prototypes as quickly as possible helps us design on the fly. We tested a range of ideas to see what is and isn’t working at scale, then tuned the designs in real-time. With a fully molded shoe, we could model and print to see exactly what the entire shoe would look and feel like.
Getting concepts off the drawing board and into prototypes as quickly as possible helps us design on the fly. We tested a range of ideas to see what is and isn’t working at scale, then tuned the designs in real-time. With a fully molded shoe, we could model and print to see exactly what the entire shoe would look and feel like.
Getting concepts off the drawing board and into prototypes as quickly as possible helps us design on the fly. We tested a range of ideas to see what is and isn’t working at scale, then tuned the designs in real-time. With a fully molded shoe, we could model and print to see exactly what the entire shoe would look and feel like.
Establishing a common design DNA we hit a range of styles each totally unique, yet together form a cohesive family.
Establishing a common design DNA we hit a range of styles each totally unique, yet together form a cohesive family.
Establishing a common design DNA we hit a range of styles each totally unique, yet together form a cohesive family.
Establishing a common design DNA we hit a range of styles each totally unique, yet together form a cohesive family.
Establishing a common design DNA we hit a range of styles each totally unique, yet together form a cohesive family.
Establishing a common design DNA we hit a range of styles each totally unique, yet together form a cohesive family.
Establishing a common design DNA we hit a range of styles each totally unique, yet together form a cohesive family.
Establishing a common design DNA we hit a range of styles each totally unique, yet together form a cohesive family.
Establishing a common design DNA we hit a range of styles each totally unique, yet together form a cohesive family.
Establishing a common design DNA we hit a range of styles each totally unique, yet together form a cohesive family.
Establishing a common design DNA we hit a range of styles each totally unique, yet together form a cohesive family.
Establishing a common design DNA we hit a range of styles each totally unique, yet together form a cohesive family.
Establishing a common design DNA we hit a range of styles each totally unique, yet together form a cohesive family.
Establishing a common design DNA we hit a range of styles each totally unique, yet together form a cohesive family.
It was informative, and really a lot of fun to dissect what defines each shoe category to zero in the architecture and ingredients they share in common–then build on those elements to design something utterly new, and yet totally familiar.
It was informative, and really a lot of fun to dissect what defines each shoe category to zero in the architecture and ingredients they share in common–then build on those elements to design something utterly new, and yet totally familiar.
It was informative, and really a lot of fun to dissect what defines each shoe category to zero in the architecture and ingredients they share in common–then build on those elements to design something utterly new, and yet totally familiar.
It was informative, and really a lot of fun to dissect what defines each shoe category to zero in the architecture and ingredients they share in common–then build on those elements to design something utterly new, and yet totally familiar.
It was informative, and really a lot of fun to dissect what defines each shoe category to zero in the architecture and ingredients they share in common–then build on those elements to design something utterly new, and yet totally familiar.
It was informative, and really a lot of fun to dissect what defines each shoe category to zero in the architecture and ingredients they share in common–then build on those elements to design something utterly new, and yet totally familiar.
It was informative, and really a lot of fun to dissect what defines each shoe category to zero in the architecture and ingredients they share in common–then build on those elements to design something utterly new, and yet totally familiar.
It was informative, and really a lot of fun to dissect what defines each shoe category to zero in the architecture and ingredients they share in common–then build on those elements to design something utterly new, and yet totally familiar.
It was informative, and really a lot of fun to dissect what defines each shoe category to zero in the architecture and ingredients they share in common–then build on those elements to design something utterly new, and yet totally familiar.
It was informative, and really a lot of fun to dissect what defines each shoe category to zero in the architecture and ingredients they share in common–then build on those elements to design something utterly new, and yet totally familiar.
It was informative, and really a lot of fun to dissect what defines each shoe category to zero in the architecture and ingredients they share in common–then build on those elements to design something utterly new, and yet totally familiar.
It was informative, and really a lot of fun to dissect what defines each shoe category to zero in the architecture and ingredients they share in common–then build on those elements to design something utterly new, and yet totally familiar.
It was informative, and really a lot of fun to dissect what defines each shoe category to zero in the architecture and ingredients they share in common–then build on those elements to design something utterly new, and yet totally familiar.
It was informative, and really a lot of fun to dissect what defines each shoe category to zero in the architecture and ingredients they share in common–then build on those elements to design something utterly new, and yet totally familiar.
