Product

We shape bold ideas into irresistible offerings.

Street style for the daily commute.

Embrace the dive.

Carving a bold new path for a pioneer in innovation.

A master class in Fun-ctionalism.

Experience freedom of movement.

Let loose on the trails.

The James Brand

Maximum utility, minimal fuss.

World’s first action sports smartwatch.

The James Brand

Carry essentials on another level.

Ready for anything.

The James Brand

This beauty is a beast.

Beyond illumination.