Hungry Eyewear
Stay Hungry
Hungry noticed that a lot of the major eyewear players took the same approach... mass manufacturing, low-grade materials, middlemen and retailers driving up prices, and a tragic disconnection from their customers. There was room for something new. Better at its core. Something made by hand, with uncompromising quality. Crafted closer to the source. Delivered directly. With an attitude and style inspired by the actual people we designed them for. Every aspect of the brand is rebellious, mischievous, and entitled – always in the moment, yet timeless to its roots. Together with our partners at Hungry, we fused the DNA of laid back Aussie coast culture with more than a splash of urban posh - then built everything from scratch. From line planning and sketching to detailed builds and prototypes, our design process explored every aspect of the product and production. The complete line hits a diverse range while hanging together as a distinct collection. Push boundaries, stay a step ahead, and always stay hungry. Words to live by.
Product Strategy
Industrial Design
Design Language
CMF & Sustainability
Packaging
Every detail was considered to deliver unmatched quality. We left no stone unturned. Handmade Japanese acetate, premium stainless steel details, and custom paint-filled nameplates tie it all together. Premium style with a disruptive attitude and distinct personality that’s both refined and unexpected.
Every detail was considered to deliver unmatched quality. We left no stone unturned. Handmade Japanese acetate, premium stainless steel details, and custom paint-filled nameplates tie it all together. Premium style with a disruptive attitude and distinct personality that’s both refined and unexpected.
Every detail was considered to deliver unmatched quality. We left no stone unturned. Handmade Japanese acetate, premium stainless steel details, and custom paint-filled nameplates tie it all together. Premium style with a disruptive attitude and distinct personality that’s both refined and unexpected.
Every detail was considered to deliver unmatched quality. We left no stone unturned. Handmade Japanese acetate, premium stainless steel details, and custom paint-filled nameplates tie it all together. Premium style with a disruptive attitude and distinct personality that’s both refined and unexpected.
Every detail was considered to deliver unmatched quality. We left no stone unturned. Handmade Japanese acetate, premium stainless steel details, and custom paint-filled nameplates tie it all together. Premium style with a disruptive attitude and distinct personality that’s both refined and unexpected.
Every detail was considered to deliver unmatched quality. We left no stone unturned. Handmade Japanese acetate, premium stainless steel details, and custom paint-filled nameplates tie it all together. Premium style with a disruptive attitude and distinct personality that’s both refined and unexpected.
Every detail was considered to deliver unmatched quality. We left no stone unturned. Handmade Japanese acetate, premium stainless steel details, and custom paint-filled nameplates tie it all together. Premium style with a disruptive attitude and distinct personality that’s both refined and unexpected.
Every detail was considered to deliver unmatched quality. We left no stone unturned. Handmade Japanese acetate, premium stainless steel details, and custom paint-filled nameplates tie it all together. Premium style with a disruptive attitude and distinct personality that’s both refined and unexpected.
Every detail was considered to deliver unmatched quality. We left no stone unturned. Handmade Japanese acetate, premium stainless steel details, and custom paint-filled nameplates tie it all together. Premium style with a disruptive attitude and distinct personality that’s both refined and unexpected.
Every detail was considered to deliver unmatched quality. We left no stone unturned. Handmade Japanese acetate, premium stainless steel details, and custom paint-filled nameplates tie it all together. Premium style with a disruptive attitude and distinct personality that’s both refined and unexpected.
Every detail was considered to deliver unmatched quality. We left no stone unturned. Handmade Japanese acetate, premium stainless steel details, and custom paint-filled nameplates tie it all together. Premium style with a disruptive attitude and distinct personality that’s both refined and unexpected.
Every detail was considered to deliver unmatched quality. We left no stone unturned. Handmade Japanese acetate, premium stainless steel details, and custom paint-filled nameplates tie it all together. Premium style with a disruptive attitude and distinct personality that’s both refined and unexpected.
Every detail was considered to deliver unmatched quality. We left no stone unturned. Handmade Japanese acetate, premium stainless steel details, and custom paint-filled nameplates tie it all together. Premium style with a disruptive attitude and distinct personality that’s both refined and unexpected.
Every detail was considered to deliver unmatched quality. We left no stone unturned. Handmade Japanese acetate, premium stainless steel details, and custom paint-filled nameplates tie it all together. Premium style with a disruptive attitude and distinct personality that’s both refined and unexpected.
We tuned our process to the unique constraints of handmade manufacturing. By balancing precision design with the nuance of hand-carved acetate, we achieved a level of quality and finish typically reserved for eyewear available at five times the price.
We tuned our process to the unique constraints of handmade manufacturing. By balancing precision design with the nuance of hand-carved acetate, we achieved a level of quality and finish typically reserved for eyewear available at five times the price.
We tuned our process to the unique constraints of handmade manufacturing. By balancing precision design with the nuance of hand-carved acetate, we achieved a level of quality and finish typically reserved for eyewear available at five times the price.
We tuned our process to the unique constraints of handmade manufacturing. By balancing precision design with the nuance of hand-carved acetate, we achieved a level of quality and finish typically reserved for eyewear available at five times the price.
We tuned our process to the unique constraints of handmade manufacturing. By balancing precision design with the nuance of hand-carved acetate, we achieved a level of quality and finish typically reserved for eyewear available at five times the price.
We tuned our process to the unique constraints of handmade manufacturing. By balancing precision design with the nuance of hand-carved acetate, we achieved a level of quality and finish typically reserved for eyewear available at five times the price.
We tuned our process to the unique constraints of handmade manufacturing. By balancing precision design with the nuance of hand-carved acetate, we achieved a level of quality and finish typically reserved for eyewear available at five times the price.
We tuned our process to the unique constraints of handmade manufacturing. By balancing precision design with the nuance of hand-carved acetate, we achieved a level of quality and finish typically reserved for eyewear available at five times the price.
We tuned our process to the unique constraints of handmade manufacturing. By balancing precision design with the nuance of hand-carved acetate, we achieved a level of quality and finish typically reserved for eyewear available at five times the price.
We tuned our process to the unique constraints of handmade manufacturing. By balancing precision design with the nuance of hand-carved acetate, we achieved a level of quality and finish typically reserved for eyewear available at five times the price.
We tuned our process to the unique constraints of handmade manufacturing. By balancing precision design with the nuance of hand-carved acetate, we achieved a level of quality and finish typically reserved for eyewear available at five times the price.
We tuned our process to the unique constraints of handmade manufacturing. By balancing precision design with the nuance of hand-carved acetate, we achieved a level of quality and finish typically reserved for eyewear available at five times the price.
We tuned our process to the unique constraints of handmade manufacturing. By balancing precision design with the nuance of hand-carved acetate, we achieved a level of quality and finish typically reserved for eyewear available at five times the price.
We tuned our process to the unique constraints of handmade manufacturing. By balancing precision design with the nuance of hand-carved acetate, we achieved a level of quality and finish typically reserved for eyewear available at five times the price.
Creating distinction in crowded categories starts with a clear point of view and staying in tune with the shifting mindsets and values of tomorrow's consumers. The result is more than a product line, but a narrative our tribe can buy into.
Creating distinction in crowded categories starts with a clear point of view and staying in tune with the shifting mindsets and values of tomorrow's consumers. The result is more than a product line, but a narrative our tribe can buy into.
Creating distinction in crowded categories starts with a clear point of view and staying in tune with the shifting mindsets and values of tomorrow's consumers. The result is more than a product line, but a narrative our tribe can buy into.
Creating distinction in crowded categories starts with a clear point of view and staying in tune with the shifting mindsets and values of tomorrow's consumers. The result is more than a product line, but a narrative our tribe can buy into.
Creating distinction in crowded categories starts with a clear point of view and staying in tune with the shifting mindsets and values of tomorrow's consumers. The result is more than a product line, but a narrative our tribe can buy into.
Creating distinction in crowded categories starts with a clear point of view and staying in tune with the shifting mindsets and values of tomorrow's consumers. The result is more than a product line, but a narrative our tribe can buy into.
Creating distinction in crowded categories starts with a clear point of view and staying in tune with the shifting mindsets and values of tomorrow's consumers. The result is more than a product line, but a narrative our tribe can buy into.
Creating distinction in crowded categories starts with a clear point of view and staying in tune with the shifting mindsets and values of tomorrow's consumers. The result is more than a product line, but a narrative our tribe can buy into.
Creating distinction in crowded categories starts with a clear point of view and staying in tune with the shifting mindsets and values of tomorrow's consumers. The result is more than a product line, but a narrative our tribe can buy into.
Creating distinction in crowded categories starts with a clear point of view and staying in tune with the shifting mindsets and values of tomorrow's consumers. The result is more than a product line, but a narrative our tribe can buy into.
Creating distinction in crowded categories starts with a clear point of view and staying in tune with the shifting mindsets and values of tomorrow's consumers. The result is more than a product line, but a narrative our tribe can buy into.
Creating distinction in crowded categories starts with a clear point of view and staying in tune with the shifting mindsets and values of tomorrow's consumers. The result is more than a product line, but a narrative our tribe can buy into.
Creating distinction in crowded categories starts with a clear point of view and staying in tune with the shifting mindsets and values of tomorrow's consumers. The result is more than a product line, but a narrative our tribe can buy into.
Creating distinction in crowded categories starts with a clear point of view and staying in tune with the shifting mindsets and values of tomorrow's consumers. The result is more than a product line, but a narrative our tribe can buy into.
