Smith Optics
Ready for anything.
The Smith team is on a constant pursuit to bring performance innovation into products we all rely on everyday. For riders like many of us who cross over from road cycling to mountain trails, and yet double those miles commuting to work every week - lightweight versatility is kind of a must. When they set out to create this jack-knife of a helmet they reached out to Cinco to help craft the perfect blend. Competition ready, a training staple, and an everyday essential with style. Together we helped develop The Network. Designed for the cyclist who wants pro-level protection and features, but with a more casual, lifestyle-driven design. Details like a removable soft visor, integration for lifestyle or sport eyewear, massive air channels to keep your head cool and your glasses fog-free, and many more special touches make The Network shred-ready when you’re going hard... but also chill-ready if you feel like taking it a little breezier. The result is a versatile, feature-packed helmet for diverse riders who appreciate the difference a little more consideration delivers.
Product Strategy
Industrial Design
CMF & Sustainability