The James Brand
Analog meets digital, a love story.
The James Brand set out to redefine the knife and tool category with a thoroughly modern mindset. From day one, they were committed to sharing their analog innovations and passion for the pursuit of better by forging crisper connections to a digital-first audience craving more. They reached out to Cinco to help develop their online DTC platform and a scalable digital strategy to deliver just that. As a natural extension of their essential brand identity, we developed a digital design system that was subtle and confident, showcasing product innovation and lifestyle storytelling with ease. We then built a comprehensive digital strategy integrating premium content throughout the user journey, blending product exploration with rich lifestyle storytelling that kept visitors diving deeper. From intuitive discovery to deep product showcases, we made exploring and shopping The James Brand a covetable experience. Through authentic lifestyle editorial kept fresh with every new product launch, we made the community the hero and gave fans reasons to come back to discover more again and again. The James Brand site quickly became a high performance retail destination as well as the hub of their expanding social ecosystem, resetting the standard for the category.
Digital Design Systems
User Experience Design
Web & eCommerce
Content Strategy
A key tool for blending lifestyle stories with product detail, we built immersive product showcases with a clear path to purchase.
A key tool for blending lifestyle stories with product detail, we built immersive product showcases with a clear path to purchase.
A key tool for blending lifestyle stories with product detail, we built immersive product showcases with a clear path to purchase.
A key tool for blending lifestyle stories with product detail, we built immersive product showcases with a clear path to purchase.
A key tool for blending lifestyle stories with product detail, we built immersive product showcases with a clear path to purchase.
A key tool for blending lifestyle stories with product detail, we built immersive product showcases with a clear path to purchase.
A key tool for blending lifestyle stories with product detail, we built immersive product showcases with a clear path to purchase.
A key tool for blending lifestyle stories with product detail, we built immersive product showcases with a clear path to purchase.
A key tool for blending lifestyle stories with product detail, we built immersive product showcases with a clear path to purchase.
A key tool for blending lifestyle stories with product detail, we built immersive product showcases with a clear path to purchase.
A key tool for blending lifestyle stories with product detail, we built immersive product showcases with a clear path to purchase.
A key tool for blending lifestyle stories with product detail, we built immersive product showcases with a clear path to purchase.
A key tool for blending lifestyle stories with product detail, we built immersive product showcases with a clear path to purchase.
A key tool for blending lifestyle stories with product detail, we built immersive product showcases with a clear path to purchase.
With a focus on lifestyle and community storytelling, we created a home and framework for premiering new stories from the James Brand’s network of artists, creators, athletes and friends.
With a focus on lifestyle and community storytelling, we created a home and framework for premiering new stories from the James Brand’s network of artists, creators, athletes and friends.
With a focus on lifestyle and community storytelling, we created a home and framework for premiering new stories from the James Brand’s network of artists, creators, athletes and friends.
With a focus on lifestyle and community storytelling, we created a home and framework for premiering new stories from the James Brand’s network of artists, creators, athletes and friends.
With a focus on lifestyle and community storytelling, we created a home and framework for premiering new stories from the James Brand’s network of artists, creators, athletes and friends.
With a focus on lifestyle and community storytelling, we created a home and framework for premiering new stories from the James Brand’s network of artists, creators, athletes and friends.
With a focus on lifestyle and community storytelling, we created a home and framework for premiering new stories from the James Brand’s network of artists, creators, athletes and friends.
With a focus on lifestyle and community storytelling, we created a home and framework for premiering new stories from the James Brand’s network of artists, creators, athletes and friends.
With a focus on lifestyle and community storytelling, we created a home and framework for premiering new stories from the James Brand’s network of artists, creators, athletes and friends.
With a focus on lifestyle and community storytelling, we created a home and framework for premiering new stories from the James Brand’s network of artists, creators, athletes and friends.
With a focus on lifestyle and community storytelling, we created a home and framework for premiering new stories from the James Brand’s network of artists, creators, athletes and friends.
With a focus on lifestyle and community storytelling, we created a home and framework for premiering new stories from the James Brand’s network of artists, creators, athletes and friends.
With a focus on lifestyle and community storytelling, we created a home and framework for premiering new stories from the James Brand’s network of artists, creators, athletes and friends.
With a focus on lifestyle and community storytelling, we created a home and framework for premiering new stories from the James Brand’s network of artists, creators, athletes and friends.
