Dexcom
A powerful story of living better.
We’re in the midst of a transformation where digital products, content, and services converge to provide us with greater access and more connected and inspiring experiences. Stelo, the first-ever glucose biosensor available without a prescription, embodies this shift. With 24/7 glucose monitoring, it empowers users to understand how diet, sleep, and exercise affect health—access that was previously out of reach. Our team, passionate about building brands that bring innovation to established categories, played a key role in launching Stelo in partnership with the Dexcom parent brand team. We collaborated to shape the Stelo brand from the ground up, exploring strategic frameworks and crafting the visual ecosystem, content, and toolkit for its bold introduction to the world. Now, with Stelo's fresh visual identity and narrative, Dexcom is poised to reach exciting new audiences to make living better easier for all.
Brand Strategy
Signature Assets
Visual Language
Systems & Toolkits
Content Creation
Packaging
The logo and visual ecosystem was created to mirror Stelo's groundbreaking product experience, emphasizing its medical strength amplified through a lifestyle lens.
The logo and visual ecosystem was created to mirror Stelo's groundbreaking product experience, emphasizing its medical strength amplified through a lifestyle lens.
The logo and visual ecosystem was created to mirror Stelo's groundbreaking product experience, emphasizing its medical strength amplified through a lifestyle lens.
The logo and visual ecosystem was created to mirror Stelo's groundbreaking product experience, emphasizing its medical strength amplified through a lifestyle lens.
The logo and visual ecosystem was created to mirror Stelo's groundbreaking product experience, emphasizing its medical strength amplified through a lifestyle lens.
The logo and visual ecosystem was created to mirror Stelo's groundbreaking product experience, emphasizing its medical strength amplified through a lifestyle lens.
The logo and visual ecosystem was created to mirror Stelo's groundbreaking product experience, emphasizing its medical strength amplified through a lifestyle lens.
The logo and visual ecosystem was created to mirror Stelo's groundbreaking product experience, emphasizing its medical strength amplified through a lifestyle lens.
The logo and visual ecosystem was created to mirror Stelo's groundbreaking product experience, emphasizing its medical strength amplified through a lifestyle lens.
The logo and visual ecosystem was created to mirror Stelo's groundbreaking product experience, emphasizing its medical strength amplified through a lifestyle lens.
The logo and visual ecosystem was created to mirror Stelo's groundbreaking product experience, emphasizing its medical strength amplified through a lifestyle lens.
The logo and visual ecosystem was created to mirror Stelo's groundbreaking product experience, emphasizing its medical strength amplified through a lifestyle lens.
The logo and visual ecosystem was created to mirror Stelo's groundbreaking product experience, emphasizing its medical strength amplified through a lifestyle lens.
The arrow in the product experience reflects real-time glucose changes—rising, falling, or steady, and corresponds to the arrow in our design of the Stelo logo, product icon, and brand expression.
The arrow in the product experience reflects real-time glucose changes—rising, falling, or steady, and corresponds to the arrow in our design of the Stelo logo, product icon, and brand expression.
The arrow in the product experience reflects real-time glucose changes—rising, falling, or steady, and corresponds to the arrow in our design of the Stelo logo, product icon, and brand expression.
The arrow in the product experience reflects real-time glucose changes—rising, falling, or steady, and corresponds to the arrow in our design of the Stelo logo, product icon, and brand expression.
The arrow in the product experience reflects real-time glucose changes—rising, falling, or steady, and corresponds to the arrow in our design of the Stelo logo, product icon, and brand expression.
The arrow in the product experience reflects real-time glucose changes—rising, falling, or steady, and corresponds to the arrow in our design of the Stelo logo, product icon, and brand expression.
The arrow in the product experience reflects real-time glucose changes—rising, falling, or steady, and corresponds to the arrow in our design of the Stelo logo, product icon, and brand expression.
The arrow in the product experience reflects real-time glucose changes—rising, falling, or steady, and corresponds to the arrow in our design of the Stelo logo, product icon, and brand expression.
The arrow in the product experience reflects real-time glucose changes—rising, falling, or steady, and corresponds to the arrow in our design of the Stelo logo, product icon, and brand expression.
The arrow in the product experience reflects real-time glucose changes—rising, falling, or steady, and corresponds to the arrow in our design of the Stelo logo, product icon, and brand expression.
The arrow in the product experience reflects real-time glucose changes—rising, falling, or steady, and corresponds to the arrow in our design of the Stelo logo, product icon, and brand expression.
The arrow in the product experience reflects real-time glucose changes—rising, falling, or steady, and corresponds to the arrow in our design of the Stelo logo, product icon, and brand expression.
The arrow in the product experience reflects real-time glucose changes—rising, falling, or steady, and corresponds to the arrow in our design of the Stelo logo, product icon, and brand expression.
The arrow in the product experience reflects real-time glucose changes—rising, falling, or steady, and corresponds to the arrow in our design of the Stelo logo, product icon, and brand expression.
A system's true strength is its power to inspire. Through color, typography, and graphic illustration, we built a foundation that allows the brand to express itself fully across all platforms, from digital product to social and editorial.
A system's true strength is its power to inspire. Through color, typography, and graphic illustration, we built a foundation that allows the brand to express itself fully across all platforms, from digital product to social and editorial.
A system's true strength is its power to inspire. Through color, typography, and graphic illustration, we built a foundation that allows the brand to express itself fully across all platforms, from digital product to social and editorial.
A system's true strength is its power to inspire. Through color, typography, and graphic illustration, we built a foundation that allows the brand to express itself fully across all platforms, from digital product to social and editorial.
A system's true strength is its power to inspire. Through color, typography, and graphic illustration, we built a foundation that allows the brand to express itself fully across all platforms, from digital product to social and editorial.
A system's true strength is its power to inspire. Through color, typography, and graphic illustration, we built a foundation that allows the brand to express itself fully across all platforms, from digital product to social and editorial.
A system's true strength is its power to inspire. Through color, typography, and graphic illustration, we built a foundation that allows the brand to express itself fully across all platforms, from digital product to social and editorial.
A system's true strength is its power to inspire. Through color, typography, and graphic illustration, we built a foundation that allows the brand to express itself fully across all platforms, from digital product to social and editorial.
A system's true strength is its power to inspire. Through color, typography, and graphic illustration, we built a foundation that allows the brand to express itself fully across all platforms, from digital product to social and editorial.
A system's true strength is its power to inspire. Through color, typography, and graphic illustration, we built a foundation that allows the brand to express itself fully across all platforms, from digital product to social and editorial.
A system's true strength is its power to inspire. Through color, typography, and graphic illustration, we built a foundation that allows the brand to express itself fully across all platforms, from digital product to social and editorial.
A system's true strength is its power to inspire. Through color, typography, and graphic illustration, we built a foundation that allows the brand to express itself fully across all platforms, from digital product to social and editorial.
A system's true strength is its power to inspire. Through color, typography, and graphic illustration, we built a foundation that allows the brand to express itself fully across all platforms, from digital product to social and editorial.
A system's true strength is its power to inspire. Through color, typography, and graphic illustration, we built a foundation that allows the brand to express itself fully across all platforms, from digital product to social and editorial.
With brand identity set, we designed packaging and unboxing experience to ignite excitement for using Stelo.
With brand identity set, we designed packaging and unboxing experience to ignite excitement for using Stelo.
With brand identity set, we designed packaging and unboxing experience to ignite excitement for using Stelo.
With brand identity set, we designed packaging and unboxing experience to ignite excitement for using Stelo.
With brand identity set, we designed packaging and unboxing experience to ignite excitement for using Stelo.
With brand identity set, we designed packaging and unboxing experience to ignite excitement for using Stelo.
With brand identity set, we designed packaging and unboxing experience to ignite excitement for using Stelo.
With brand identity set, we designed packaging and unboxing experience to ignite excitement for using Stelo.
With brand identity set, we designed packaging and unboxing experience to ignite excitement for using Stelo.
With brand identity set, we designed packaging and unboxing experience to ignite excitement for using Stelo.
With brand identity set, we designed packaging and unboxing experience to ignite excitement for using Stelo.
With brand identity set, we designed packaging and unboxing experience to ignite excitement for using Stelo.
With brand identity set, we designed packaging and unboxing experience to ignite excitement for using Stelo.
With brand identity set, we designed packaging and unboxing experience to ignite excitement for using Stelo.
With a focus on warmth and authenticity, we created a consistent point of view and continue to manage multiple photo and video productions to reach our over-the-counter audience.
With a focus on warmth and authenticity, we created a consistent point of view and continue to manage multiple photo and video productions to reach our over-the-counter audience.
With a focus on warmth and authenticity, we created a consistent point of view and continue to manage multiple photo and video productions to reach our over-the-counter audience.
With a focus on warmth and authenticity, we created a consistent point of view and continue to manage multiple photo and video productions to reach our over-the-counter audience.
With a focus on warmth and authenticity, we created a consistent point of view and continue to manage multiple photo and video productions to reach our over-the-counter audience.
With a focus on warmth and authenticity, we created a consistent point of view and continue to manage multiple photo and video productions to reach our over-the-counter audience.
With a focus on warmth and authenticity, we created a consistent point of view and continue to manage multiple photo and video productions to reach our over-the-counter audience.
With a focus on warmth and authenticity, we created a consistent point of view and continue to manage multiple photo and video productions to reach our over-the-counter audience.
With a focus on warmth and authenticity, we created a consistent point of view and continue to manage multiple photo and video productions to reach our over-the-counter audience.
With a focus on warmth and authenticity, we created a consistent point of view and continue to manage multiple photo and video productions to reach our over-the-counter audience.
With a focus on warmth and authenticity, we created a consistent point of view and continue to manage multiple photo and video productions to reach our over-the-counter audience.
With a focus on warmth and authenticity, we created a consistent point of view and continue to manage multiple photo and video productions to reach our over-the-counter audience.
With a focus on warmth and authenticity, we created a consistent point of view and continue to manage multiple photo and video productions to reach our over-the-counter audience.
With a focus on warmth and authenticity, we created a consistent point of view and continue to manage multiple photo and video productions to reach our over-the-counter audience.
A deep grasp of the audience and their relationship with the Stelo product allowed us to craft meaningful messaging and education to enhance the Stelo experience across in-product features, editorials, and videos.
A deep grasp of the audience and their relationship with the Stelo product allowed us to craft meaningful messaging and education to enhance the Stelo experience across in-product features, editorials, and videos.
A deep grasp of the audience and their relationship with the Stelo product allowed us to craft meaningful messaging and education to enhance the Stelo experience across in-product features, editorials, and videos.
A deep grasp of the audience and their relationship with the Stelo product allowed us to craft meaningful messaging and education to enhance the Stelo experience across in-product features, editorials, and videos.
A deep grasp of the audience and their relationship with the Stelo product allowed us to craft meaningful messaging and education to enhance the Stelo experience across in-product features, editorials, and videos.
A deep grasp of the audience and their relationship with the Stelo product allowed us to craft meaningful messaging and education to enhance the Stelo experience across in-product features, editorials, and videos.
A deep grasp of the audience and their relationship with the Stelo product allowed us to craft meaningful messaging and education to enhance the Stelo experience across in-product features, editorials, and videos.
A deep grasp of the audience and their relationship with the Stelo product allowed us to craft meaningful messaging and education to enhance the Stelo experience across in-product features, editorials, and videos.
A deep grasp of the audience and their relationship with the Stelo product allowed us to craft meaningful messaging and education to enhance the Stelo experience across in-product features, editorials, and videos.
A deep grasp of the audience and their relationship with the Stelo product allowed us to craft meaningful messaging and education to enhance the Stelo experience across in-product features, editorials, and videos.
A deep grasp of the audience and their relationship with the Stelo product allowed us to craft meaningful messaging and education to enhance the Stelo experience across in-product features, editorials, and videos.
A deep grasp of the audience and their relationship with the Stelo product allowed us to craft meaningful messaging and education to enhance the Stelo experience across in-product features, editorials, and videos.
A deep grasp of the audience and their relationship with the Stelo product allowed us to craft meaningful messaging and education to enhance the Stelo experience across in-product features, editorials, and videos.
A deep grasp of the audience and their relationship with the Stelo product allowed us to craft meaningful messaging and education to enhance the Stelo experience across in-product features, editorials, and videos.
