Fitbit
Progressing the future of fitness together.
Fitbit needed to develop fresh expressions of activity and health across digital apps and interfaces for a diverse and growing global user base. Fitbit and Cinco joined forces in an iterative creative process, starting with a collaborative discovery session that unlocked new ways of thinking about the product and brand to identify previously unexplored possibilities. After discovering helpful parameters for our exploration, we began collecting ideas in mood-boards, sketchbooks, and collaborative design tools. Partnering with Fitbit's design department involves a healthy dose of collaborative ideation, insights-gathering, and inspiring internal teams to push the boundaries. Together we created aspirational glimpses into what the future of Fitbit apps could be. We compiled our findings into a prototypes and presentations for adoption across the broader organization. Our team left the internal Fitbit design department with a wealth of tools, clear systems and ideas to continue to evolve and scale into the new product vision.
Trend & Insight
Customer Profiles
Digital Strategy
Digital Product
Design Systems
UI/UX Design
We began the project by exploring 3 distinct concepts, building out the basic scaffolding for each across both brand assets and UI design.
We began the project by exploring 3 distinct concepts, building out the basic scaffolding for each across both brand assets and UI design.
We began the project by exploring 3 distinct concepts, building out the basic scaffolding for each across both brand assets and UI design.
We began the project by exploring 3 distinct concepts, building out the basic scaffolding for each across both brand assets and UI design.
We began the project by exploring 3 distinct concepts, building out the basic scaffolding for each across both brand assets and UI design.
We began the project by exploring 3 distinct concepts, building out the basic scaffolding for each across both brand assets and UI design.
We began the project by exploring 3 distinct concepts, building out the basic scaffolding for each across both brand assets and UI design.
We began the project by exploring 3 distinct concepts, building out the basic scaffolding for each across both brand assets and UI design.
We began the project by exploring 3 distinct concepts, building out the basic scaffolding for each across both brand assets and UI design.
We began the project by exploring 3 distinct concepts, building out the basic scaffolding for each across both brand assets and UI design.
We began the project by exploring 3 distinct concepts, building out the basic scaffolding for each across both brand assets and UI design.
We began the project by exploring 3 distinct concepts, building out the basic scaffolding for each across both brand assets and UI design.
We began the project by exploring 3 distinct concepts, building out the basic scaffolding for each across both brand assets and UI design.
Our team built interface concepts that included look and feel, data visualization, and unique app flows that expressed the most intriguing possibilities in each concept. We crafted a handful of concepts that cast Fitbit's digital experiences and interfaces into exciting visions of the future.
Our team built interface concepts that included look and feel, data visualization, and unique app flows that expressed the most intriguing possibilities in each concept. We crafted a handful of concepts that cast Fitbit's digital experiences and interfaces into exciting visions of the future.
Our team built interface concepts that included look and feel, data visualization, and unique app flows that expressed the most intriguing possibilities in each concept. We crafted a handful of concepts that cast Fitbit's digital experiences and interfaces into exciting visions of the future.
Our team built interface concepts that included look and feel, data visualization, and unique app flows that expressed the most intriguing possibilities in each concept. We crafted a handful of concepts that cast Fitbit's digital experiences and interfaces into exciting visions of the future.
Our team built interface concepts that included look and feel, data visualization, and unique app flows that expressed the most intriguing possibilities in each concept. We crafted a handful of concepts that cast Fitbit's digital experiences and interfaces into exciting visions of the future.
Our team built interface concepts that included look and feel, data visualization, and unique app flows that expressed the most intriguing possibilities in each concept. We crafted a handful of concepts that cast Fitbit's digital experiences and interfaces into exciting visions of the future.
Our team built interface concepts that included look and feel, data visualization, and unique app flows that expressed the most intriguing possibilities in each concept. We crafted a handful of concepts that cast Fitbit's digital experiences and interfaces into exciting visions of the future.
Our team built interface concepts that included look and feel, data visualization, and unique app flows that expressed the most intriguing possibilities in each concept. We crafted a handful of concepts that cast Fitbit's digital experiences and interfaces into exciting visions of the future.
Our team built interface concepts that included look and feel, data visualization, and unique app flows that expressed the most intriguing possibilities in each concept. We crafted a handful of concepts that cast Fitbit's digital experiences and interfaces into exciting visions of the future.
Our team built interface concepts that included look and feel, data visualization, and unique app flows that expressed the most intriguing possibilities in each concept. We crafted a handful of concepts that cast Fitbit's digital experiences and interfaces into exciting visions of the future.
Our team built interface concepts that included look and feel, data visualization, and unique app flows that expressed the most intriguing possibilities in each concept. We crafted a handful of concepts that cast Fitbit's digital experiences and interfaces into exciting visions of the future.
Our team built interface concepts that included look and feel, data visualization, and unique app flows that expressed the most intriguing possibilities in each concept. We crafted a handful of concepts that cast Fitbit's digital experiences and interfaces into exciting visions of the future.
Our team built interface concepts that included look and feel, data visualization, and unique app flows that expressed the most intriguing possibilities in each concept. We crafted a handful of concepts that cast Fitbit's digital experiences and interfaces into exciting visions of the future.
Our team built interface concepts that included look and feel, data visualization, and unique app flows that expressed the most intriguing possibilities in each concept. We crafted a handful of concepts that cast Fitbit's digital experiences and interfaces into exciting visions of the future.
With our experience and visual approach decided, we began working on a new feature set to test the extensibility of the system.
With our experience and visual approach decided, we began working on a new feature set to test the extensibility of the system.
With our experience and visual approach decided, we began working on a new feature set to test the extensibility of the system.
With our experience and visual approach decided, we began working on a new feature set to test the extensibility of the system.
With our experience and visual approach decided, we began working on a new feature set to test the extensibility of the system.
With our experience and visual approach decided, we began working on a new feature set to test the extensibility of the system.
With our experience and visual approach decided, we began working on a new feature set to test the extensibility of the system.
With our experience and visual approach decided, we began working on a new feature set to test the extensibility of the system.
With our experience and visual approach decided, we began working on a new feature set to test the extensibility of the system.
With our experience and visual approach decided, we began working on a new feature set to test the extensibility of the system.
With our experience and visual approach decided, we began working on a new feature set to test the extensibility of the system.
With our experience and visual approach decided, we began working on a new feature set to test the extensibility of the system.
With our experience and visual approach decided, we began working on a new feature set to test the extensibility of the system.
With our experience and visual approach decided, we began working on a new feature set to test the extensibility of the system.
Not only is the app sensitive to a user’s wellness needs, but it also responds to the time of day and activity.
Not only is the app sensitive to a user’s wellness needs, but it also responds to the time of day and activity.
Not only is the app sensitive to a user’s wellness needs, but it also responds to the time of day and activity.
Not only is the app sensitive to a user’s wellness needs, but it also responds to the time of day and activity.
Not only is the app sensitive to a user’s wellness needs, but it also responds to the time of day and activity.
Not only is the app sensitive to a user’s wellness needs, but it also responds to the time of day and activity.
Not only is the app sensitive to a user’s wellness needs, but it also responds to the time of day and activity.
Not only is the app sensitive to a user’s wellness needs, but it also responds to the time of day and activity.
Not only is the app sensitive to a user’s wellness needs, but it also responds to the time of day and activity.
Not only is the app sensitive to a user’s wellness needs, but it also responds to the time of day and activity.
Not only is the app sensitive to a user’s wellness needs, but it also responds to the time of day and activity.
Not only is the app sensitive to a user’s wellness needs, but it also responds to the time of day and activity.
Not only is the app sensitive to a user’s wellness needs, but it also responds to the time of day and activity.
Not only is the app sensitive to a user’s wellness needs, but it also responds to the time of day and activity.
A flexible design systems library allowed for an expressive and scalable app today while future-proofing our efforts for tomorrow.
A flexible design systems library allowed for an expressive and scalable app today while future-proofing our efforts for tomorrow.
A flexible design systems library allowed for an expressive and scalable app today while future-proofing our efforts for tomorrow.
A flexible design systems library allowed for an expressive and scalable app today while future-proofing our efforts for tomorrow.
A flexible design systems library allowed for an expressive and scalable app today while future-proofing our efforts for tomorrow.
A flexible design systems library allowed for an expressive and scalable app today while future-proofing our efforts for tomorrow.
A flexible design systems library allowed for an expressive and scalable app today while future-proofing our efforts for tomorrow.
A flexible design systems library allowed for an expressive and scalable app today while future-proofing our efforts for tomorrow.
A flexible design systems library allowed for an expressive and scalable app today while future-proofing our efforts for tomorrow.
A flexible design systems library allowed for an expressive and scalable app today while future-proofing our efforts for tomorrow.
A flexible design systems library allowed for an expressive and scalable app today while future-proofing our efforts for tomorrow.
A flexible design systems library allowed for an expressive and scalable app today while future-proofing our efforts for tomorrow.
A flexible design systems library allowed for an expressive and scalable app today while future-proofing our efforts for tomorrow.
A flexible design systems library allowed for an expressive and scalable app today while future-proofing our efforts for tomorrow.
